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X Reportedly Expanding Its Security Teams

X is reportedly hiring new security personnel, reversing a trend of downsizing its security teams that began with Elon Musk’s purchase of the company, then Twitter. Following Musk’s purchase of X, the mercurial executive began slashing the security and moderation teams, leading to widespread criticism and accusations that hate speech began flourishing on the platform. In late 2022, US senators expressed concern to the FTC, saying that Musk “has taken alarming steps that have undermined the integrity and safety of the platform, and announced new features despite clear warnings those changes would be abused for fraud, scams and dangerous impersonation.” According to TechRadar , X appears to be on a hiring spree, undoing some of the layoffs that have happened over the past two years. X cut the Trust and Safety team to 2,849, down from 4,026. Full-time moderators dropped from 107 to 51. The company has listed openings for at least two dozen jobs, all of them in cybersecurity and s
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How to scuff up your content with Gigi Rosenberg

Do you sound like a robot when you give your elevator pitch? If so, Episode 508 of the Marketing Mentor Podcast is for you. I’m talking to Gigi Rosenberg , a public speaking coach, about how to "scuff up your content." Because in this age of AI, perfectionism is more and more associated with robotic, which means that being human is necessarily imperfect and therefore real. Accepting our imperfections, like losing your place in a talk or losing your train of thought – maybe even indulging them – is one simple way to avoid being confused with AI. But you have to relax about it. Want to know how? Listen here (and below) and learn… But it’s not like AI is bad, right? In fact, I’ve been experimenting with using AI to help creative professionals find clients -- and it’s working . And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.   Read the complete transcript of Marketing Mentor Podcast
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Top Web3 PR Marketing Agencies in 2024

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As the blockchain, crypto and Web3 space continues to grow, specialized public relations is more important than ever. Enter Web3 PR agencies: the superheroes of this niche, empowering their clients to understand the industry media landscape and secure coverage at top publications. What is Web3 PR? Web3 PR is public relations for the decentralized internet, covering topics including blockchain technology , crypto, NFTs and dApps. Web3 PR agencies promote and manage the reputations of companies in this space. This might entail writing and distributing press releases, securing media coverage, managing social media, organizing events, and building relationships with industry influencers. These agencies also handle crises, shape brand image, and create content that resonates with the tech-savvy Web3 audience. Web3 PR is important because it helps explain complex technology to the public and to build understanding of and trust in particular projects. When done well, it helps companies to
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Bitter San Francisco Officials “Joyful” That X is Leaving City: Without Censorship, It’s Just Not the Same!

In a dramatic turn of events that many had long predicted, Elon Musk’s X (formerly Twitter) is packing up its operations in San Francisco and relocating to Austin, Texas. The social media giant’s departure has sparked a surprisingly gleeful response from the city’s officials, who have not minced words in their farewell. What was once a cornerstone of San Francisco’s tech ecosystem has become, in the eyes of local leaders, a liability—one they are more than happy to see go. “Good Riddance”: The City That Once Embraced Twitter Now Rejoices in Its Exit San Francisco City Attorney David Chiu spoke for many when he stated, “I share the perspective that most San Franciscans have, which is good riddance.” Chiu, who once played a pivotal role in bringing Twitter to the city, now sees its departure as a positive development. The company that was once a symbol of San Francisco’s innovation and progress has, under Musk’s leadership, transformed into something the city no longer recognizes or va
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“Xplore”: Can Elon Musk’s X Challenge Google Search?

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Elon Musk is no stranger to disruption. From electric cars to space exploration, his ventures have consistently pushed the boundaries of what’s possible. Now, with the rebranding of Twitter to X and his vision of creating an “everything app,” Musk has set his sights on a new frontier: search engines. The concept of an Xplore search engine, leveraging both data from X and the broader web, has sparked significant interest and speculation. Could Xplore be the next big thing to challenge Google’s dominance in search? This article takes a deep dive into the possibilities, challenges, and implications of such an endeavor. The Birth of Xplore: An Idea Takes Shape The idea of Musk launching a search engine under the X brand has been circulating for some time, fueled by speculation and the strategic moves Musk has made with X. The rebranding of Twitter to X and the expansion of its functionalities beyond social media suggest that Musk is laying the groundwork for something much bigger. Among
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Can you trust AI? Here's what I think...

Whether you're an AI skeptic or you just don't where to start when it comes to finding clients with AI, Episode 507 of the Marketing Mentor Podcast is for you! It's an excerpt from a webinar I recently hosted about how to use AI to find the best potential clients for you. In it, I answer the question, “Can AI results be trusted?” And although it is too late now to sign up for the course mentioned in the webinar, I am now offering 1:1 AI Client-finding coaching calls where I will show you exactly how to find your best potential clients using AI.  In the meantime,   listen here (and below) and learn…   Here's the transcript if you prefer to read.... Welcome Y’all – I am Ilise Benun and I am thrilled to see so many people here today – especially so many new people. And let me start by thanking all of y’all (as we say here in Savannah) – because we broke all our records for webinar sign ups – we literally just hit 1500! Clearly, AI is a hot topic. If you don’t k
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Does Your Content Sound Like You?

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One of the best ways to attract high-quality clients is to create content that speaks to their needs, in language they understand. That can mean adopting certain industry terms you wouldn’t necessarily use in your everyday speech. So how do you “speak their language” while still sounding like you? I asked a variation of this question on LinkedIn, and here’s what people said: Read more (excellent!) comments here . Based on 30+ years helping creatives land better clients with bigger budgets, here’s what I think… Honing your voice in your content is what sets you apart from other freelancers, helps your potential clients get to know, like, and trust you… And gives you a big advantage over the robotic “sameness” of AI-written content. It can take time to develop your voice, even if you’re already a writer. The best way to do that is through publishing content regularly - at least once a week. That could mean: On your blog In email newsletters to a list of everyone you
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