How to Let The Market Guide Your Outreach
Listen to this issue here 👇 In the last issue , I shared a way to “sprinkle yourself into your marketing” by being bold enough to say: Here I am! This is what I think. This is what I’ve learned. This is what I know. (Have you tried it yet?) But I also promised to contradict myself, so here goes… While you absolutely have to boldly bring yourself into your: High-Quality Content Strategic Networking Targeted Outreach (Which are, of course, the three tools of the Simplest Marketing Plan …) You also have to listen to the market and let it guide you. It’s a balancing act, for sure! So how do you bring yourself into your marketing while also letting the market guide you? Let’s look at how it works with Targeted Outreach: Start by reaching out to prospects as your (bold!) self, offering to help from a place of genuine generosity. You already know how to do that part, right? It’s often the next step where you are likely to get stuck. What should you do next? That’s when...