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Is In-Person Networking Worth It? with Maria Guerriero

Have you ever thought about attending an in person event... ...maybe a conference or a trade show - where you could meet your ideal clients – the ones you’d really love to help – but then never pulled the trigger because, well, it’s a lot of money and a lot of time and what if nothing comes of it?  Well Episode 564 of the Marketing Mentor Podcast may just motivate you to actually take action next time because there really is nothing more effective than in person networking: showing up live at a gathering where you get to meet your people and they are open and friendly and everyone is connecting and sometimes even learning something new together. That’s exactly what returning guest, Maria Guerriero , owner of Germinate Creative in Portland OR, did last month. And today she shares exactly how she prepped for it and how she is following up – because she knows that the fortune is in the follow up.  Here are the Top 10 Takeaways according to Artificial Ilise: Go where your people...
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Godfather of AI Warns of Chernobyl-Like AI Event

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Geoffrey Hinton, the “godfather of AI,” is warning of a Chernobyl-like AI event, saying humanity has roughly a decade to know whether AI can be safely developed and deployed. Hinton’s work into AI and neural networks is widely credited with laying the groundwork for the modern AI industry and frontier models being developed. Despite his work, Hinton left his job at Google in 2023 to sound the alarm on the dangers the tech poses. In an interview with The Guardian , Hinton struck a hopeful tone, while still emphasizing the inherent dangers involved in developing powerful AI models. Hinton told the outlet that within the next decade, humanity will finally know whether AI can be safely developed in a way that leads to “radical abundance,” or whether “we fail to manage the risks and … have a huge gap between rich and poor, huge cultural problems, massive unemployment, just society being torn apart.” A Lack of Faith in AI Execs Perhaps more concerning is Hi...
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Dropbox to Acquire Tigris Data Inc as Part of Its AI Strategy

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Dropbox has announced plans to acquire Tigris Data Inc as part of the company’s AI strategy, giving the company a better footing in the AI infrastructure space. Tigris was founded by former Uber engineers and provides “a globally distributed, S3-compatible object storage platform purpose-built for AI.” The platform eliminates much of the challenges involved in managing replication and caching, giving customers low-latency access to AI workloads worldwide. As one of the leading cloud storage platforms, Dropbox plans to integrate Tigris to better support companies as they build AI applications and use AI to access and better understand their content. The deal is valued at about $350 million and reportedly marks Dropbox’s largest acquisition to date, as WebProNews reported earlier . “The value of AI depends on the content and context it can work with,” said Ashraf Alkarmi , co-CEO of Dropbox. “We’re bringing AI to the work people already keep in Dropbox...
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OpenAI Releases GPT-6 Cyber

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OpenAI has released another cybersecurity-focused AI model for security research, with the release of GPT-6 Cyber. Few industries have been so completely upended as the cybersecurity industry. Security researchers and bad actors alike have been using AI to find vulnerabilities in operating systems, platforms, and applications at an unprecedented pace. The issue has become so pronounced that the leading AI companies are restricting access to their most powerful models, only giving access to trusted companies and researchers. OpenAI has now released another major model aimed at security research, which the company announced in a blog post : We’re introducing GPT‑6 Cyber, a major leap in security research: more capable at finding and fixing vulnerabilities, and far more reliable staying within the boundaries researchers set. GPT‑6 Cyber delivers major gains on key cybersecurity benchmarks over GPT‑5.6 Cyber, including a 51% relative improvement on ExploitGym and a step funct...
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SpaceX Picks Qualcomm Chips for Starlink Mobile’s Ground-Based 5G Network

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Starlink Mobile’s cell towers will run on Qualcomm silicon. SpaceX has selected Qualcomm’s Dragonwing cellular infrastructure platforms for the nationwide terrestrial 5G network it plans to build in the U.S., Qualcomm said Wednesday, with deployment set to begin in 2027 and tens of thousands of sites planned over the multiyear agreement. The announcement pairs Qualcomm’s Dragonwing QRU100 and QDU100 platforms with its commercial-grade Layer 1 software. The QRU100 handles processing inside Massive MIMO radio units, and the QDU100 handles latency-sensitive Layer 1 work in the distributed unit. Starlink Mobile’s radios will use 64 transmit and 64 receive paths (64T64R), a design Qualcomm said is meant to improve coverage, capacity and spectral efficiency. “We shouldn’t live in a time where phone calls are still dropping whether you’re at home or on-the-go,” Michael Nicolls, senior vice president of Starlink, said in the release. He said Sp...
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How to Build Your Marketing Muscle 💪

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Are you good at marketing, bad at it, or something in between? It actually doesn’t matter! And I’ll tell you why… But I ask because I hear so many people say, “I’m bad at marketing” or “I’m good at marketing for other people, just not for myself.” Which stops them from trying. Does that sound familiar? Marketing your business doesn’t require you to be “good” at marketing. It does require something you have a lot more control over: Strength. But what does that mean, exactly? In my recent Office Hours for the Simplest Marketing Plan , I asked what requires strength when it comes to your business.  Here’s what people said: I would agree with all of those, wouldn’t you? What else? Share your thoughts here . The reason I like “strength vs weakness” so much better than “good vs bad” is because strength is something you can build over time - like a marketing muscle. 💪 Here’s how strength applies to the 3 tools of the Simplest Marketing Plan: High-Quality Content - Effective ...
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ChatGPT Ads Generate Far Less Revenue Per Visit Than Google Search

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In bad news for ChatGPT’s ad business, a new study indicates that the company’s ads generate far less revenue per visit than traditional Google Search ads. The report comes by way of researchers at WU Vienna and the Frankfurt School of Finance & Management. In their report, they acknowledge that advertising could be a way for AI companies to continue offering their service for free, but there are inherent challenges with the effectiveness of those ads. In particular, ChatGPT ads were found to generate significantly less revenue than Google Search ads. In US traffic, a paid ChatGPT visit generated $0.89 in revenue per session against $2.45 for a paid Google Search visit, a 64% shortfall. Paid ChatGPT visitors converted at 0.37% versus 1.17%. In addition, there is a significant disparity in the price of what the clicks are worth. At paid search’s rate of return, a paid ChatGPT click is worth about $0.26. The largest publicly known account pai...
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