Another Simple Content Eco-System
What exactly is a "content eco-system?" I’ve been talking lately -- here on the blog and on the Marketing Mentor Podcast -- about building a content eco-system...(check out episode 556 ) ...but I have yet to define what a content eco-system actually is. (Oops :) So in today’s episode, my 3rd conversation with messaging strategist (and fellow content machine), Stacy Eleczko , we start with that definition. (Listen to previous episodes with Stacy here and here .) From there, Stacy shares what it takes to build a content eco-system and why it’s so much better than creating piecemeal content. By the end of our conversation, it will be super clear that you don’t have to be a content machine to have a content eco-system. You can start small with one big idea or theme, then simply build on it, which is actually very natural. The point is to connect the dots so that your content builds on itself and your message comes through clearly, even if no one is paying much attenti...