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How Not to Rack Your Brain for Ideas

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🔊 More of a listener? Hear the audio version of this Quick Tip here: At the end of a week-long visit with my mom, she pointed to a box and said, “take it, it’s yours.” It was brimming with early issues – from 1993 – of my newsletter. This very newsletter you’re reading now, except back then it was called, The Art of Self Promotion , and it was printed and sent in the mail. Isn’t that fun? And guess what?  I’m still saying the same thing!  As I flipped through them, something occurred to me that I thought I should share with you: I’ve published my newsletter every other week for more than 35 years - and I’ve never run out of ideas. Not once! Now, you might be thinking, “that’s a you thing, Ilise.” After all, I do like to say that I’m a “content machine.”  But my ideas don’t actually come from me. And yours don’t need to come from you, either. The reason I’ve been able to consistently write and send my newsletter over nearly four decades is very simple: I don’t rack my brain ...
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Don't Know What to Say in Your Newsletter? Mimic These Masters

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You can now listen to this post here 👇 Have you sent a newsletter yet this year? I asked this question in our recent Office Hours for the Simplest Marketing Plan, and here’s what everyone said:  Are you with the 33.5% who’s resisting? I hope today’s issue will help.  In my last issue, on “How to Stop Avoiding Your Newsletter,” we reframed “doing your newsletter” as simply “writing a letter.” Much simpler, right? Read that issue here . But maybe you still don’t know what to say. Whenever you’re short on ideas, I like to say, “mimic the masters.” That means:  Find a few newsletters you really like Analyze what they’re doing well Do your version  A flurry of Simplest Marketing Plan members just published their first newsletter (or rebooted an existing one) - and so many are truly excellent!  Scroll down to see if they spark any ideas for you. These are all LinkedIn newsletters, by the way. Which are much quicker to start and – best of all – the list is “built-in.” Linke...
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Sequoia is giving away the hardware for an AI project it cannot invest in. That is the point.

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Sequoia Capital co-steward Alfred Lin personally purchased 200 Mac Minis, had each one custom-engraved with a design mixing old cartography and machine learning contour plots, and distributed them to attendees at Sequoia’s “AI at the Frontier” event. Each machine contained two easter eggs: Sequoia’s ethos statement about creative spirits and underdogs, and a quote generated […] This story continues at The Next Web * This article was originally published here
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What Is a Personalized Shopping Experience and How Can It Benefit You?

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A personalized shopping experience tailors offers and recommendations based on your individual preferences and behaviors. This means when you shop, you receive suggestions that align with your tastes, making the process more efficient and enjoyable. For instance, if you frequently purchase athletic wear, you may see targeted promotions for new arrivals in that category. Comprehending how this works and its benefits can greatly improve your shopping experience. What strategies can retailers use to achieve this? Key Takeaways A personalized shopping experience tailors interactions based on individual customer data to enhance the shopping journey. Customers benefit from increased satisfaction and loyalty, leading to higher engagement and conversion rates. Personalized recommendations can boost unplanned purchases and decrease return rates by providing relevant suggestions. Brands offering personalized experiences see a significant increase in customer retention and willingness...
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Europe’s child safety laws require collecting the data its privacy laws forbid

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Summary: Europe’s effort to protect children online has collided with its own privacy architecture. The ePrivacy derogation allowing voluntary CSAM scanning expired on April 3 after Parliament voted 311-228 to reject its extension, the EU’s new age verification app announced April 15 was hacked in under two minutes, and the CSA Regulation (“Chat Control”) remains […] This story continues at The Next Web * This article was originally published here
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Meta is cutting 8,000 jobs to pay for AI. It is also asking the survivors to train their replacements.

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Summary: Meta is cutting approximately 8,000 employees (10% of its workforce) beginning 20 May, cancelling 6,000 open roles, and planning additional cuts for H2 2026. The layoffs, announced via an internal memo from HR head Janelle Gale, are structural rather than performance-based, reorganising teams into AI-focused “pods” while Meta spends $115-135 billion on AI infrastructure […] This story continues at The Next Web * This article was originally published here
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SpaceX’s IPO filing says its orbital data centres may never work. Three months ago, Musk called them a no-brainer.

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Summary: SpaceX’s confidential S-1 pre-IPO filing warns that its orbital AI data centre plans “involve significant technical complexity and unproven technologies, and may not achieve commercial viability,” contradicting Elon Musk’s January claim at Davos that space-based AI was a “no-brainer” achievable within two to three years. The filing comes as SpaceX targets a $1.75 trillion […] This story continues at The Next Web * This article was originally published here
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