My Marketing Tools + Your Wisdom
Listen to this issue here 👇 I recently “snuck” into a yoga teacher training and came away with an insight for you… You may have noticed that I follow my favorite yoga instructor, Meg Shuba, everywhere (I’m a bit of a groupie) because I always learn so much from her. Now, I don’t teach yoga. But when Meg invited me to fill an extra cabana at her yoga teacher training in Costa Rica, it was an instant yes! (Being a groupie has its perks!) While eavesdropping on her classes, it hit me: Marketing yourself is a lot like teaching yoga. Here’s what I mean… Meg teaches her trainees not just how to teach the poses, but also how to bring themselves to the front of the room in a very assertive, almost authoritative way. That’s what I feel like I’m teaching you, too. For example… Of course, I want you to learn the 3 tools of my Simplest Marketing Plan… High-Quality Content… Strategic Networking… Targeted Outreach… But I especially want you to own them in a way that positions...