Posts

How to Stop Avoiding Your Newsletter

Image
What’s the big deal about doing a newsletter? That’s the question on my mind after talking with over 100 SMP+ members about their marketing. Even after I suggest doing a “micro-newsletter,” so many people still avoid it.  You, too? Tell me why here . One problem is the word “newsletter,” which comes with history and connotations. “News” feels official. Journalistic, even.  So let’s lighten it a bit. Here’s my favorite piece of newsletter advice from my good friend, content expert and author of Everybody Writes , Ann Handley: “It’s not about the news, it’s about the letter.” Rather than sending a newsletter… Think of it as sending a letter – maybe even a love letter – to your favorite prospect. Does that lighten the mental burden at all?  Watch me reframe newsletters in our recent Office Hours for the Simplest Marketing Plan: Sending a newsletter (or love letter) is one of the surest ways to build credibility and stay top-of-mind to your best prospects. You might even get ...
Post a Comment
Read more

Decentraland just launched on the Epic Games Store.

Image
The metaverse was supposed to be its own destination. You would put on a headset, enter a virtual world, and never need to think about the platform that brought you there. That was the pitch, anyway. Decentraland, one of the earliest and most persistent experiments in decentralised virtual worlds, appears to have reached a different […] This story continues at The Next Web * This article was originally published here
Post a Comment
Read more

Create an Effective Customer Service Survey in 5 Easy Steps

Image
Creating an effective customer service survey is vital for gathering valuable feedback that can drive improvements. To start, it’s critical to define your survey objectives clearly, ensuring they align with your business goals. Next, you’ll want to craft questions that are both clear and concise , making it easier for respondents to provide useful insights. Choosing the right distribution channels is likewise important, as it can greatly impact your response rates . Want to learn how to keep your survey engaging and analyze the results effectively? Key Takeaways Define clear survey objectives, focusing on metrics like customer satisfaction and specific touchpoints for feedback. Craft concise questions using simple language, limiting the survey to 5-10 questions for better engagement. Choose effective distribution channels, such as in-product surveys and email, to reach customers where they are most active. Keep surveys short and engaging, indicating estimated completion time t...
Post a Comment
Read more

7 Top Loyalty Program Platforms to Enhance Customer Retention

Image
In today’s competitive eCommerce environment, implementing a loyalty program can greatly improve customer retention . You need to contemplate platforms like Yotpo Loyalty, Loyalty Lion, and Smile.io , which offer customizable rewards and integration with existing systems. These platforms not just improve customer engagement through tiered rewards but furthermore provide analytics to track behavior. Comprehending the key features of these tools can help you make an informed decision that fits your business needs. What factors should you prioritize? Key Takeaways Yotpo Loyalty provides customizable programs with an integrated ROI dashboard, enhancing customer retention through tailored engagement strategies. Loyalty Lion is designed for D2C e-commerce brands on Shopify, offering a user-friendly interface and flexible reward structures. Smile.io is a plug-and-play solution ideal for small to medium-sized e-commerce businesses, featuring tiered rewards to encourage customer...
Post a Comment
Read more

What's the big deal about email newsletters?

This year on the Marketing Mentor Podcast I’m sharing more behind the scenes... So today’s episode is from the best part of the Simplest Marketing Plan : the monthly Office Party, where 100 creative pros from my community come together, to gather and to make new business friends. It’s a very interactive (and really fun) session where I set the tone and the topic, and then everyone shares their wins and their struggles, what’s working (and what’s not) in their marketing right now. The topic for March is email newsletters and my pressing question is" What’s the big deal about email newsletters? Because honestly, an email newsletter – a.k.a. content marketing – is one of the most effective marketing tools you can use -- and often leads to “ newsletter magic .” But so many creatives avoid it. Why? That’s what I want to know. And more important, how can I help change the way you think about it, so that you will do it. Then you will have newsletter magic too. Because, as I...
Post a Comment
Read more

Key Benefits of Referral Marketing for Your Business

Image
Referral marketing can be an influential tool for your business, offering numerous advantages that can lead to sustainable growth. By leveraging the trust consumers place in personal recommendations, you can improve your brand’s credibility and attract more customers. This strategy not merely increases customer lifetime value but likewise reduces acquisition costs considerably. As you explore these benefits, consider how referral marketing can reshape your approach to customer engagement and advocacy, setting the stage for long-term success . Key Takeaways Referral marketing enhances customer trust and credibility, as 84% of consumers rely on recommendations from friends and family. Referred customers exhibit higher lifetime value and retention rates, often making purchases nearly double those from traditional channels. It significantly reduces customer acquisition costs by 60-70%, as referrals come with built-in trust, increasing conversion likelihood. Satisfied custome...
Post a Comment
Read more

Why Is a Customized Shopping Experience Essential for Today’s Consumers?

Image
In today’s retail environment, a personalized shopping experience is no longer optional; it’s expected. With over 70% of shoppers wanting individualized interactions , retailers must adapt or risk losing customers. Customized experiences not just improve engagement but likewise boost loyalty and sales. As technology advances, real-time data can help create these personalized interactions. Comprehending how to leverage this information is essential. What strategies can retailers implement to meet these growing consumer demands effectively? Key Takeaways Today’s consumers expect a personalized shopping experience, with 71% indicating it is essential for their online engagement. Personalized interactions foster emotional connections, increasing customer loyalty by 83%. Customized recommendations can lead to a 40% higher likelihood of purchase completion and incite unplanned buying. Consumers are frustrated with a lack of personalization, with 70% expressing dissatisfaction ...
Post a Comment
Read more