Meta’s Bold Bet on AI-Generated ‘Vibes’ Videos: Inside the Standalone App That Could Reshape Social Media Content Creation
Meta Platforms is quietly testing a standalone mobile application dedicated entirely to its AI-generated “Vibes” videos, a move that signals the social media giant’s deepening commitment to generative artificial intelligence as a core pillar of its consumer product strategy. The test, which represents one of Meta’s most ambitious standalone app experiments in recent memory, could fundamentally alter how everyday users create and share short-form video content — and poses significant questions for creators, competitors, and the broader digital media ecosystem. The new app, which has surfaced in limited testing, allows users to generate short video clips using AI models developed by Meta. These so-called “Vibes” videos leverage text-to-video generation capabilities, enabling users to describe a scene, mood, or concept and receive a polished video clip in return. The feature first appeared as an integrated tool within Meta’s existing platforms, bu...