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How to Build Your Marketing Muscle 💪

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Are you good at marketing, bad at it, or something in between? It actually doesn’t matter! And I’ll tell you why… But I ask because I hear so many people say, “I’m bad at marketing” or “I’m good at marketing for other people, just not for myself.” Which stops them from trying. Does that sound familiar? Marketing your business doesn’t require you to be “good” at marketing. It does require something you have a lot more control over: Strength. But what does that mean, exactly? In my recent Office Hours for the Simplest Marketing Plan , I asked what requires strength when it comes to your business.  Here’s what people said: I would agree with all of those, wouldn’t you? What else? Share your thoughts here . The reason I like “strength vs weakness” so much better than “good vs bad” is because strength is something you can build over time - like a marketing muscle. 💪 Here’s how strength applies to the 3 tools of the Simplest Marketing Plan: High-Quality Content - Effective ...
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ChatGPT Ads Generate Far Less Revenue Per Visit Than Google Search

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In bad news for ChatGPT’s ad business, a new study indicates that the company’s ads generate far less revenue per visit than traditional Google Search ads. The report comes by way of researchers at WU Vienna and the Frankfurt School of Finance & Management. In their report, they acknowledge that advertising could be a way for AI companies to continue offering their service for free, but there are inherent challenges with the effectiveness of those ads. In particular, ChatGPT ads were found to generate significantly less revenue than Google Search ads. In US traffic, a paid ChatGPT visit generated $0.89 in revenue per session against $2.45 for a paid Google Search visit, a 64% shortfall. Paid ChatGPT visitors converted at 0.37% versus 1.17%. In addition, there is a significant disparity in the price of what the clicks are worth. At paid search’s rate of return, a paid ChatGPT click is worth about $0.26. The largest publicly known account pai...
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Veterans Day Message Examples for Small Businesses

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Looking for amazing veterans day messages? Veterans Day is when the trees are ablaze with vibrant and glorious hues honoring Veterans who have fought for our country. It’s also an opportunity for small businesses to show their appreciation to all the Veterans by sending out a message of thanks. This article will provide Veterans Day message examples you can use for inspiration. Let’s get started! Why You Should Send a Veterans Day Message From Marines to Sailors, to Airmen, and brave soldiers, it’s important to honor all the Veterans on this important day. Here are four reasons you should send a Veterans day message to clients, co-workers, employees, and your boss: Show Your Appreciation. Saying “thank you” is always appreciated, but it carries a lot more weight on Veterans Day. Your message will be one of many, but it will be one that’s remembered. Support a Good Cause. Veterans Day is the perfect time to show your support for a good cause. ...
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AI search is fragmenting, ageing and filling with ads

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A year ago, AI search was basically one product with one name: ChatGPT. A new report says that era is already over. Similarweb’s 2026 Generative AI Landscape report tracks a market that is booming and splintering at once. Generative AI websites drew 9.5 billion visits a month worldwide between June 2025 and May 2026, up […] This story continues at The Next Web * This article was originally published here
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Oracle put its cloud rival’s AI inside its business apps, and the stock jumped 8%

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Oracle has just put its cloud rival’s AI at the heart of the software its customers run their businesses on. Investors cheered. The company said on Thursday it is expanding its Google Cloud partnership to bring Gemini into Oracle’s enterprise applications. Gemini will slot into Oracle AI Agent Studio for Fusion Applications. It will also […] This story continues at The Next Web * This article was originally published here
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A $2 sticker defeats the one feature holding Meta’s ‘pervert glasses’ together

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Meta’s answer to the “pervert glasses” problem was a small light. It switches on when the camera records, to warn anyone nearby. A sticker costing a couple of dollars switches it off. Engadget’s Karissa Bell tested the workarounds now on sale, cheap LED-blocking stickers marketed as “privacy” accessories. One kit cost $16.99 for a dozen. […] This story continues at The Next Web * This article was originally published here
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Do You Know Your Business Model?

Do you know your business model? What are even the options when it comes to a business model for a solo creative professional anyway?  And what’s the difference between your business model and what you call yourself?  These questions started as a conversation over coffee in Portland, Oregon recently, with 2 of my favorite coaches from the Simplest Marketing Plan program, Lisa Mullis and Bonnie Fanning . Then, because everything is content :), it blossomed into an  episode of the Marketing Mentor Podcast. So listen here and below. If you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor. And If you want my help figuring all of this out, take advantage of my free mentoring session .   Read the transcript here ilise: Hi there. This is ilise Benun, your marketing mentor, and this is the podcast for you if — and only if — you're ready to leave the feast-or-famine syndrome behind. And I mean for good. ili...
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