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Step-by-Step Guide to Create a Customer Engagement Plan

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Creating a customer engagement plan starts with identifying your target audience . Analyze demographics and behaviors to tailor your approach. Next, develop a strong brand voice that resonates with them. Implement an onboarding process that welcomes new clients and sets clear expectations. Don’t forget to design loyalty programs that encourage repeat purchases. By tracking engagement data, you’ll gain insights to refine your strategies. Let’s explore each step in detail and see how you can enhance customer loyalty effectively. Key Takeaways Define your target audience by analyzing demographics, preferences, and behaviors through surveys and analytics tools. Develop a brand voice and messaging that aligns with core values to foster trust and emotional connections. Create a personalized onboarding experience to quickly demonstrate value and enhance customer satisfaction. Design loyalty programs with clear rewards and personalized engagement strategies to encourage re...
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Outreach That’s All You (Not AI)

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Listen to this issue here 👇 Are you dependent on AI? 👀 I ask because I’m starting to see some problems in the way people use it. Of course you know I’m all in on AI, and hope you’ve been using my bot, Artificial Ilise (she comes with the Simplest Marketing Plan ), to help when you get stuck… But I’m seeing people becoming dependent on AI to do their marketing. This is what I mean by “dependent”: You run every outreach message through ChatGPT or Claude before hitting “send”... You get AI to write all your content - or most of it - and barely add your own voice… You never take on (or even respond to) a client without consulting with your AI “advisor” first… Should you stop using it altogether? No, but don’t go so far in that you can’t get back out! How much is too much with AI use? Share your thoughts here . Which brings me to this question… How do you bring more of your real, human self into your marketing? Here’s a very simple way to do your outreach using your own...
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More Capable, Not More Dependent

In the last issue , I asked: Are you too dependent on AI?  Because I’m seeing people hand over their writing, marketing, and even personal decisions to ChatGPT or Claude. It’s like they’re unable to make a move without consulting an AI first. But I don’t bring it up to suggest you should stop using AI. In fact, some of the smartest creatives I know are using AI to do things they simply couldn’t do before. They’re using what my favorite AI author, Ethan Mollick, calls their “human advantages.” Here’s how he put it in a recent essay:  You are not trying to compete with AI in producing outputs, that is a losing game. Instead, you want to use your human advantages as the basis of working with AI to do things that neither of you could do alone. And I could not agree more.  He defines your four “human advantages” as deep knowledge, wide knowledge, taste, and agency. Read about them in his essay here . One client of mine, creative strategist and designer, Kate Purcell, is doing t...
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How to be a guest on podcasts with Alex Vita

It's the Fall of 2026 -- if you're a creative professional, do you still need a web site?  That's a question I get a lot lately -- so that's one of the issues I debated on Episode 560 of the Marketing Mentor Podcast , with my guest, Alex Vita of ForegroundWeb , a designer specializing in web sites for photographers.  Boy, did we cover a lot of ground in our conversation – from whether creative pros need a web site, to the state of the photography industry in 2026, to what I really wanted to talk about: how Alex gets himself on podcasts (and where podcast guesting fits into Alex’s marketing strategy.)  We even put his pitch email to me under a microscope so he could hear from the market, as it were. BTW, I don’t often respond to guest pitches for the Marketing Mentor Podcast. Not because I have anything against people pitching themselves – far from it. (And that would be weird for a marketer, right?)  It’s just that I have no trouble finding guests. So in essenc...
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What Is Online Reputation Management and Why Does It Matter?

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Online Reputation Management, or ORM, is your strategy for controlling how your brand appears online. It matters because consumers rely heavily on reviews before making decisions. To start, monitor what’s being said about your brand, respond quickly to any negative feedback , and actively engage with your customers. You should also generate positive content to enhance your image. Understanding these key elements will help you build trust and credibility, but what steps can you take to measure your success? Key Takeaways Online Reputation Management (ORM) actively monitors and shapes brand perception to address negative feedback and enhance credibility. 90% of consumers read online reviews, making ORM crucial for driving sales and attracting customers. Effective ORM boosts consumer trust, with 70% of people valuing online reviews as much as personal recommendations. Regular audits and prompt engagement with feedback are essential components of a successful ORM strategy. Establi...
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