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How to Grab Potential Clients’ Attention This Fall

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It’s officially the 4th quarter of the year, and your potential clients are thinking about the goals they haven’t met… The projects they haven’t started… and the results they need to show before the year ends, which is right around the corner.  And they’re not distracted by the holidays - at least not yet. That’s why now through mid-November is the optimal time to offer your help… With good outreach and follow-up. I’m already seeing more outreach “wins” in my Simplest Marketing Plan community. They’re doing their outreach and it’s working (of course!). If you’d like some wins of your own this season, it’s time to do yours - and it needs to be good. What is “good” outreach?  It’s quite simple, actually.  Good outreach has 3 qualities: It’s human. It’s honest. It’s real. What else? Tell me what “good outreach” is to you here. When it’s good, you can feel it. It’s clear and direct. It doesn’t sound desperate. It doesn’t pretend it’s not outreach. It doesn’t pretend...
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What to Say for Non-Icky Follow-Up

You don’t like doing outreach because you don’t want your messages to potential clients to be like all those spammy pitches you get.  Am I right?  But here's the problem with that... If you don’t do outreach, you won’t have your own experience of it. So you can’t see how it really does work when the timing is right and when you do it right. All you have is that cringe feeling that goes with your memory of spammy pitchy people. And that feeling tends to amplify when it comes to follow-up. In the last issue , I shared the 3 very simple qualities of “good” outreach: It’s human It’s honest It’s real But even when your outreach is good and well-timed, you won’t likely hear back from more than one in 10 people. (That’s just reality!) Which is why good follow-up is even more important than good outreach. Yet so many creative business owners avoid follow-up even more than outreach. I’m curious - which do you think is harder? The initial outreach or the follow-up? Leave you...
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Happy Halloween Messages for Co-Workers, Clients and Your Boss

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Looking for amazing Halloween messages? Halloween is one of the most popular holidays throughout the year, but it’s not always celebrated in business settings like Christmas, the New Year, and birthdays often are. Luckily, if you’re a Halloween fanatic, there are plenty of ways you can bring some spooky messages into your own interactions throughout the season. You may send a festive email to co-workers or send a card to your top clients. As we approach Halloween night, here are some options for sharing spooky wishes with your co-workers, clients, and bosses. Should You Send Professional Colleagues Happy Halloween Wishes? Halloween greetings are certainly not essential in professional settings. People don’t expect them as they do during the holiday season. However, a simple card, email, or greeting can inject some fun and friendly interactions into your business relationships. The content and tone of your Halloween messages may vary by situation. For example, you...
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