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Showing posts from April, 2023

From Fan to Critic: Jack Dorsey Not Happy With Elon Musk’s Twitter Stewardship

WebProNews From Fan to Critic: Jack Dorsey Not Happy With Elon Musk’s Twitter Stewardship As Twitter stumbles from one controversy to the next, co-founder and former CEO Jack Dorsey has changed his tune on Elon Musk. Shortly after Elon Musk began his on-again, off-again journey to buy Twitter, Dorsey came out in favor of Musk’s attempt, expressing his faith in his ability to help the company. In principle, I don’t believe anyone should own or run Twitter. It wants to be a public good at a protocol level, not a company. Solving for the problem of it being a company however, Elon is the singular solution I trust. I trust his mission to extend the light of consciousness. — jack (@jack) April 26, 2022 Fast-forward to mid-2023, and Dorsey has changed his tune, saying he doesn’t believe Musk “acted right.” According to TechCrunch , Dorsey was responding to a question from Bluesky user Jason Goldman, asking if Musk had been the “best possible [steward].” Dorsey’s response

Talking Networking with Beth Granger

We held our 2nd LinkedIn Livestream with LinkedIn Expert and Speaker, Beth Granger. Watch it here and... ...you’ll learn a super-simple place to start… Plus, get some handy LinkedIn etiquette and tips for introverts. Here’s what other creatives loved about it: 💡“Great advice from Beth.” @Alan Long 💡“Very helpful insights, thanks so much for this.” @Kathy Pinnell 💡“Great ways to handle LinkedIn Beth and Ilise!” @Alice Watts Give it a watch (or a listen below) today… Here are the questions I asked:  What is networking to you? And how can we do it authentically (not salesy)? Let’s focus on who to network with. I often hear: “How do I network if I don’t know who my people are yet?” What would you say? How do I find my people? How should I connect with them? (Note or no note?) What do you think about the phrase, “working your network?” How do you keep a conversation going with someone you want to work with? Listen to the podcast version here and below.  If you like th

How Much do Small Businesses Spend on Advertising?

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Small businesses are spending more on their marketing budget numbers. In fact, advertising expenses have gone up almost 4% in 2023 from the previous two years. Deloitte reports advertising budgets will make up about 13.6% of the total for these enterprises this year. What is The Average Marketing Budget for a Small Business? According to Salesforce , B2C companies should spend 15% of their revenue on campaigns. Hubspot reports the average spend for a business was 8.7% of total revenue last year. What Marketing Costs Need to be taken into Account? Small businesses have two different marketing and advertising budget costs. These can be subdivided for a target audience that prefers online marketing, or offline small business tools. Online Advertising Budget Content marketing is a big part of the efforts that go into a budget. Online advertising costs are different for B2B and B2C businesses. Digital advertising had an estimated worth of $210 billion by 2022. Offline Advertising

Firefox and Twitter Aren’t Playing Nice

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WebProNews Firefox and Twitter Aren’t Playing Nice Users are experiencing major issues with Twitter and Firefox, in many cases completely unable to log in with the open-source browser. According to 9to5Mac , multiple users have taken to Twitter to complain about not being able to log in to the social media platform using Firefox. In other cases, even users that are able to log in often have to continuously do so before it finally works. Is twitter broken again? Keeps logging me out in Firefox (desktop). — テトラボルト(TetraP) (@tetravolt2) April 24, 2023 At this point, it’s unclear what is causing the issue, although it seems to have started Monday evening for many users. In my case, Firefox has not worked with Twitter’s login for the better part of a year, although it seems related to my use of privacy-preserving extensions and settings. That opens the possibility that individuals may be experiencing an issue related to such an extension or to a security change Mozilla

10 Expert Tips to Help Traditional Businesses Thrive in This Digital Era

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Some businesses have been around for generations and operate in traditional industries. Others innovate brand-new tech offerings and constantly adopt the latest trends. Whether your business is in an old or new industry, you’ll likely need a mix of both traditional and modern techniques to succeed. Read more about mixing the old and new from members of the online small business community below. Find Ways for Your Traditional Retail Store to Thrive in a Digital Era Online retailers and digital brands have taken off in recent years. But there’s still space for traditional retail stores to succeed. Read this Inspire to Thrive post by Lisa Sicard for tips. Then head over to BizSugar to see what members are saying about the post. Budget for Employee Recognition Programs Rewarding employees has always been an important part of running a business. But it’s especially important in today’s competitive employment market. If you want to attract and retain top talent, learn how to budget f

Talking Networking with Terri Trespicio

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Listen to the podcast version here . We kicked off our new series of LinkedIn Livestreams this week with a short and meaty chat with one of my favorite people, Terri Trespicio .  The "room" was buzzin'... What exactly blew everyone's mind?  Here are my top takeaways -- but there were so many nuggets in this 20 minute chat, you may have totally different ones. So be sure to watch , listen and/or scroll down to peruse the transcript.  We totally reframed networking. If you think about it in this new way, it's not gross! "Your network is what matters, not 'networking.' Your network is a living, breathing extension of you. And if you take care of it, it will take care of you." "Trusting is the shortcut to connection!" Start networking by trusting first. Stop worrying about what anyone thinks of you. It’s none of your business.   "No need to start networking – you’re already doing it." (Wait, what?) "Stop tryin

I used to be afraid of people

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Yes, it’s true. I used to be afraid of people. But 35 years of running my own business has changed all that. At the April Office Hours gathering for the Simplest Marketing Plan I shared a bit about how networking played a big role in my transformation. Then I shared a new way to think about networking. So... Watch the Best Bits here  (and above) Listen to a longer version on the podcast here (and below) And scroll down to read the transcript of the podcast And if you cringe when you think about networking... Join me for Jumpstart Your Networking, a free webinar on May 15th. You’ll hear all about it when you sign up for Quick Tips from Marketing Mentor. Listen here:   Read the full transcript of Episode #470 of the Marketing Mentor Podcast below... Why do so many people hate networking? That’s one of the questions we started to tackle as we kicked off the second quarter with the Simplest Marketing Plan community. I’m opening up this Office Hours to the public, well, be