How Much Do Social Media Workers Make

Wondering how advertising can help your business ? Looking for more organic traffic and/or a boost to your marketing efforts? Any comprehensive digital marketing strategy needs to include a mix of earned, paid, and owned media. They are interrelated and overlap but are different. The experts who put together media strategies often call them different elements of a marketing pyramid. Display ads and commercials are two examples because you pay for them. Social media sites you own and use to get the word out are owned media. A Google Review comes from a third party but helps your business. That’s an example of earned media. This blog will go through each type and tell you how to put together a formula to attract potential customers. Understanding the Key Components of Digital Marketing: Paid, Owned, and Earned Media A complete digital marketing strategy takes all three into account. Each one can help you attract a target market. But together, paid, owned and earned media exceed...

You know that networking is one of your most important tools for gaining new clients. But it can be hard to start when you don’t have any connections, yet. Watch the replay of my live chat with brand strategist and copywriter, Lisa Mullis, to hear how and where to find new connections… And how to reach out to them when you do. Lisa will also share a little-known LinkedIn tool she’s been loving in her own networking. Watch it here: Or click here to watch on LinkedIn . * This article was originally published here

WebProNews The Undead Tweets: Thousands of Deleted Tweets Are Reappearing Users are reporting thousands of their deleted tweets reappearing, an apparent bug that could have embarrassing repercussions. The last few days has seen thousands of deleted tweets from multiple users suddenly coming back from the void. Dick Morrell, known as “Cloudguy,” posted about it on Mastodon, saying he had deleted 38K tweets, and then used Redact to delete all likes, retweets, and media. Morrell says they’re now back: Woke up today to find 34k of them restored.by Twitter who presumably brought a server farm back up. Now re deleting This shows why you should NOT be using Twitter, ever The Verge’s James Vincent had a similar experience: Earlier this year on the 8th of May I deleted all my tweets, just under 5,000 of them. I know the exact day because I tweeted about it. This morning, though, I discovered that Twitter has restored a handful of my ol...

May is full of holidays and celebrations that may benefit businesses in their marketing efforts. From Mother’s Day to Memorial Day, read on for a full guide of National Days in May that may apply to your company’s goals. Why You Should Market Your Business in May There are plenty of reasons to promote your business this month. Here are some specific reasons why May is the ideal time to market a small business: Take advantage of changing seasons: Warmer weather in much of the country can open up opportunities to sell various products, from garden gear to summer clothing. Promote unique gift options: There are several gift-giving occasions in May, including Mother’s Day and Teacher Appreciation Day. Connect with those looking to support small businesses: Small Business Week takes place in May, which is an ideal opportunity to position your brand favorably. Offer travel-related specials: Memorial Day is a popular time for travel, which could benefit tourism and...

WebProNews Twitter Is Adding a Pay-Per-Article Option Twitter plans to add a pay-per-article feature, one that would give publishers another monetization option. CEO Elon Musk tweeted about the new feature: Rolling out next month, this platform will allow media publishers to charge users on a per article basis with one click. This enables users who would not sign up for a monthly subscription to pay a higher per article price for when they want to read an occasional article.… — Elon Musk (@elonmusk) April 29, 2023 As Musk says, the new feature could be a “win-win” for all parties. Users often want or need to access information in a single article but don’t want to pay — and then worry about canceling — a monthly subscription for a single article. The feature could also be a boon for media organizations seeking new ways to monetize their content. Twitter Is Adding a Pay-Per-Article Option Matt Milano * This article was originally published ...

If you want to learn how to put more of yourself and your personality into your business to gain confidence, comfort and cash, then Episode #474 of the Marketing Mentor Podcast is for you! I talked with my two excellent collaborators and good friends, Danielle Hughes and Lisa Mullis, about how we each think about and practice bringing more of ourselves into our work -- and how you can too.  With this podcast, we are launching Profit from Your Personality : The ultimate toolkit for attracting and landing more clients you’ll love working with .  It's a big bundle of bundles -- one bundle from each of us -- that is designed to show you how to do just that.  With a soup-to-nuts approach — including a dash of Oreo cookie — this bundle of resources covers how to craft your brand positioning, write a great bio, communicate your value through click-worthy one-liners, and write a winning proposal that lands clients you love.  By infusing more personality into your professional message...

Sponsored Post Small business owners understand that creating a strong brand is essential for success. As we look to celebrate National Small Business Month in May, it’s the perfect time to take your brand to the next level with Adobe Express , an easy-to-use design tool that makes it simple for you to create professional-looking marketing assets – no design experience required – that help you stand out from the competition. What is Adobe Express? Adobe Express is a one-stop-shop tool for creating visual content quickly and easily. You can do everything in one place, whether it’s removing backgrounds from your photos , animating text to make your creative more dynamic, resizing content for different platforms (i.e., print, web, various social platforms, etc.) or scheduling content for publishing on social . This easy-to-use mobile and desktop tool offers a variety of features in both its free and premium versions – from customizable templates to graph...

Successful small business owners understand the importance of making a lasting impression on potential clients and partners. After all, it doesn’t matter how amazing the small business ideas are, no one will take note without the proper promotion. One timeless and effective way to make that all-important first impression is through a well-designed business card. If you’re curious about the top places to get high-quality business cards that capture your brand identity and help you leave a lasting mark in the business world, we’ve got the A-Z of obtaining business cards for you. What are the benefits of business cards? Are business cards still relevant ? Business cards are an essential tool for small business owners, offering a range of benefits that can help elevate your brand and boost your networking efforts. Here are five key advantages of using business cards: Professionalism – Business cards convey a sense of professionalism, establishing your busines...