Posts

Showing posts from July, 2023

101 Public Relations Strategies, Tips and Examples

Image
Public Relations, commonly known as PR, is a strategic communication process designed to foster a favorable public image for your business. It operates at the core of effective communication, involving the skillful sharing of information between an organization and the public. This is achieved through targeted exposure to audiences, capitalizing on public interest topics and news items that don’t necessitate direct payment. In the United States, countless small and medium-sized enterprises successfully execute PR campaigns every day, often with minimal financial investment. Whether you’re the proprietor of a small enterprise or a budding entrepreneur, PR is a potent tool that can level the playing field with larger competitors. To excel in PR, however, it’s essential to develop a well-honed set of practical skills and strategies aimed at enhancing your company’s reputation. A well-executed PR campaign can help accomplish marketing objectives cost-effectively, reducing the need for

Removing Obstacles to Growth

If you have so called “baggage” that gets in the way of the growth of your business, Episode #479 of the Marketing Mentor Podcast is for you. I talked with   Sarah Durham , a serial entrepreneur and executive coach, about self imposed obstacles to the growth of a creative business -- and how to remove them. In Part 1 of this conversation, we unpacked some of the obstacles we both see so many creatives and entrepreneurs putting in their own way. We talked about different kinds of growth for different types of people and goals. And I got Sarah’s insight into what we should be doing about AI at this point. So listen here (and below) and learn… And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor . Read the complete transcript here. #479 – Sarah Durham on Removing Obstacles to Growth ilise benun Hi there. This is ilise benun, your Marketing Mentor, and this is the podcast for you if , and only if ,