How to Manage Online Reputation Crises
Online reputation crisis happens when any kind of negative information related to your company starts spreading. A single negative review is not a reputation crisis. But if that customer’s negative experience with your company is being actively discussed on several social media channels, turns into memes, and gets shared among friends – that is a reputation crisis. Reputation problems occur not only as a result of unsatisfied customers. Unhappy (past) employees can voice their frustration in public. Or a malware attack can result in unfortunate misunderstandings or even data leaks. There may be many reasons for a reputation crisis, in fact, so many, that hardly any brand can consider itself safe from one. Social media has given negative comments wings. It is too easy to suddenly see your brand name mentioned in a negative context all over the web, whether your business is big or small. That negative footprint may take years to get rid of. While any business is...