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Showing posts from August, 2023

How to Manage Online Reputation Crises

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Online reputation crisis happens when any kind of negative information related to your company starts spreading. A single negative review is not a reputation crisis. But if that customer’s negative experience with your company is being actively discussed on several social media channels, turns into memes, and gets shared among friends – that is a reputation crisis. Reputation problems occur not only as a result of unsatisfied customers. Unhappy (past) employees can voice their frustration in public. Or a malware attack can result in unfortunate misunderstandings or even data leaks. There may be many reasons for a reputation crisis, in fact, so many, that hardly any brand can consider itself safe from one. Social media has given negative comments wings. It is too easy to suddenly see your brand name mentioned in a negative context all over the web, whether your business is big or small. That negative footprint may take years to get rid of. While any business is dreading facing a re

12 Copyright Examples

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Having a copyright notice on your work is incredibly important. Not only does a copyright notice protect you from plagiarism, but it also ensures that the public understands that you own the work. While a copyright notice is not mandatory, think of it as an additional layer of protection. You can add copyright notices in various places, including websites and mobile apps, and we’ll provide some examples to help you craft your own copyright notice. However, it is not a bad idea to go through copyright law 101 to cover your bases. Copyright Notice Examples for a Website Page You can add a copyright notice to your website page to establish copyright ownership for website visitors coming to your site. This protects your website content against copyright infringement. We’ll look at some of the best examples of copyright notices on website pages. 1. Twitter Social media platform Twitter only includes the year and the copyright symbol as their copyright notice. 2. Zappos Zappos is

9 Characteristics of an Awesome FAQ Page

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Your FAQ exists for one purpose: to stand in for the human who would be present and available if your website was a brick-and-mortar shop. When done well, it clarifies concepts, dispels confusion, addresses concerns, reduces frustration, and — perhaps most importantly — removes your prospects’ obstacles to conversion. Ultimately, it means you’re fielding fewer calls and responding to fewer emails while seeing more sales. How to Make a Great FAQ Page Not a bad trade-off, right? And yet, that trade-off only happens when an FAQ is done well. Here’s what a great FAQ does: 1. It Takes the “F” in FAQ Seriously “F” is the most important letter in that acronym… because it alerts you to precisely which questions you should include in your FAQ. What this excludes are: 1) The questions you prefer your prospects were asking; 2) The questions you cleverly concoct to create demand for your product; and 3) The questions about your product, service, or business that are most important to you. S

How Can Small Businesses Get Noticed on the National Stage?

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There are many advantages to running a small business . You’ll have a small team, so you can form better bonds and have greater control over the culture. You’ll be able to treat each client as an individual and provide them with dedicated service. You may also be able to save money by carefully controlling your costs. But one of the biggest disadvantages of running a small business is that you’ll have difficulty competing on the national stage. If you want to contend with big businesses who are already dominating the market in terms of visibility, you’ll need a massive budget to do it conveniently – which most small businesses don’t have. So how can small businesses get noticed on the national stage – and truly compete with major players in the industry? Get Noticed on the National Stage To make a significant impact on the national stage, it’s essential for small businesses to harness the right marketing strategies. The choice of strategies can significantly influence the level of

102 Top Fitness Influencers

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In today’s world, social media has become the new social proof. Social media users are ever more looking for influencers to get insights into product reviews, seek knowledge on issues and connect with individuals with whom we share common issues. What is an influencer does here is to use their ability to influence potential buyers of a product or service by promoting or recommending the items on social media platforms. Similarly with consumers becoming more health-conscious brands are looking to fitness influencers to help leverage their brands, sell their products, and inspire people to lead healthy lives. In this article we present some of the top fitness influencers making a huge impact on social media and how businesses can tap into this trend to connect more with their customers. Why Your Brand Should Consider Partnering with a Fitness Influencer Fitness influencers can help brands connect with new audiences outside of traditional channels. Especially if you are in the fitness