How Much Do Social Media Workers Make

A creative brief is an essential document for businesses and agencies that work on any creative projects. It is used to describe every aspect of a creative campaign or project so that the people working on it know exactly what is expected. Creative briefs can be put together by the a client requesting a creative service or campaign, or by the team or agency that is providing a creative service. But it is usually a collaborative effort, since input from the decision makers is essential for making sure their vision is included. It is then distributed to the creative team who is tasked with actually executing the campaign. This can either be an in-house team of creatives or an outside agency. Creative briefs should include a brand statement, an overview of the campaign and its goals, the target audience you’re trying to reach, key messaging points and the channels you’ll use to spread those messages. They should also have basic details about the project, like deadlines and contact i...

In recent years, videos have been making inroads in digital marketing, emerging as a powerful promotional tool for businesses to promote their wares in an exciting and engaging way. Though when it comes to video marketing, there’s some pretty definitive ‘rules’ businesses should stick to in order to get their videos right. Get them wrong and marketing videos can be more hindering to a company than profiting. Fortunately, if you’re a business looking to embark on an effective video marketing strategy, you’re in the right place, as Small Business Trends explores 40 tips for creating marketing videos . Tips for Creating Marketing Videos Tell a Story: Use video to appeal to customers’ needs and desires. Make Sure the Introduction Stands Out: Engage viewers within the first 10 seconds. Create a Stimulating Title: Craft a title that is both captivating and SEO-friendly. Focus on the Mission and Less on the Product: Prioritize the product’s mission over its features. ...

Businesses today recognize the power of a powerful Instagram marketing strategy. With millions of active users, Instagram offers unparalleled reach and engagement opportunities. An effective Instagram strategy can significantly enhance a brand’s visibility and customer interaction. Businesses can strategically leverage the platform to achieve their Instagram marketing goals and connect with a vast audience. What is Instagram Marketing? Instagram marketing involves promoting a brand through Instagram, a platform that has become a cornerstone in the digital marketing world. Utilizing an Instagram business profile is crucial. It offers tools and insights that are not available on a personal Instagram profile. These tools help businesses track performance, understand their audience, and engage effectively. Instagram marketing is not just about posting content; it’s about creating a cohesive, visually appealing brand narrative that resonates with the audience. The Evolutio...

The last few weeks of the year calls for all businesses to brainstorm new product or service ideas and polish their business vision. It is the time when they review their internal procedures and revise their external communication strategy. Similarly, it is great to put together a digital marketing strategy for your company to achieve a specific goal, i.e., boost brand awareness , level-up lead acquisition, or enter a new market. Whatever your goal is, consistently monitoring and tracking your campaign’s performance is equally important to ensure you are not investing your resources in the wrong direction. Tracking a Digital Marketing Campaign This article discusses 12 must-have metrics that you must track to ensure your digital marketing campaign is a success. Let us dive in: 1. Online sales This is one of the easiest ways to check how well your digital marketing campaign is doing and is simple to implement if you are using a web analytics platform such as Google Analytics. All...