How Much Do Social Media Workers Make

Your ideal clients are out there… They don't know who you are or how you can help them – yet. They may not even know they need help. Which means the likelihood of you working with them is extremely low… Unless you do your Targeted Outreach (one of the three tools in my Simplest Marketing Pla n). Not sure how outreach is different from, say, networking? Watch this clip from my recent SMP+ Outreach Club session to hear my definition of outreach. You’ll also discover my new favorite AI tool, Perplexity.ai , and a trick to make it find your “ideal client” prospects for you. If you can’t upload a PDF, as I mentioned in the clip, try one of these prompts: "Give me a list of industry associations related to [insert your market]" "What are some online directories or databases that list [your market] businesses in the US?" You can even ask it something like: "Give me 3 eco-friendly pet product companies in California." Play around with it and s...

Is podcasting genetic? What about entrepreneurship? To wrap up this amazing year – it’s been a really good one for me and for Marketing Mentor – do you have your Simplest Marketing Plan for 2024 yet? – I’m sharing Episode 16 of Humanizing Success , the podcast of my young nephew, Jake Benun. He’s trying to figure out what to do with his life so he’s using his podcast to ask the question, "What is success?" Here's how I answered --   You can also   listen here and below.   I love all the experimenting Jake is doing – does that run in a family? Certainly the entrepreneurial spirit does – I can feel it in him. I’m sure this isn’t his first appearance on my podcast. I can’t wait to see where he goes and what he does with his life. And if you like that one, be sure to watch Episode 1 where he interviews his older sister (my niece) – something definitely runs in this family! And if you like what you hear, we’d love it if you write a review, subscribe here and sig...

Add a PS to every business email: It might be the key element you’re missing. The postscript, or P.S., has been a staple in written communication for adding extra thoughts. Excluding it from your email signature could mean missing out on a significant opportunity. Ivan Misner is a networking expert, founder of franchised networking association  BNI and author of the recently released Networking Like a Pro . Misner is a big believer in the power of the postscript. Misner said in a recent phone interview with Small Business Trends, “It’s something that a lot of people use in sales. But the average business person doesn’t really think about it.” Reasons Why to Add a PS to Every Business Email Here are some of the reasons why Misner believes every business owner and professional should add a P.S. to your email signature. Add a Thought That Stands Out Provide a Call to Action Make Lasting Connections Add Something Memorable Call Attention to Promotions Add a Thought That...

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert” voices clamoring for your attention. Don’t get swept away by a current of media buzz. Avoid making unprofitable decisions. Choosing the Right Advertising and Marketing Channels for Your Business Choosing the right advertising and marketing channels is essential for effectively reaching and engaging your target audience while maximizing the return on your investment. The decision should be based on a thorough understanding of your business goals, audience preferences, and the unique advantages each channel offers. Here’s a brief overview of the key considerations and strategies for selecting the most suitable channels: Know Your Audience : Identify where your target audience spend...