How Much Do Social Media Workers Make

Bad news for X users, with the company admitting a “security incident” may have left some people’s likes public, instead of keeping them private. X announced in mid-June that it was making likes private for everyone in an effort to cut down on bullying. Owner Elon Musk indicated the move was to allow people to like content they might otherwise be reluctant to, for fear of being attacked for their views. Unfortunately, according to 9to5Mac , X has been sending emails out to some users to let them know their likes may not have been private after all. “The X team received information that some likes may have remained publicly available,” reads the email. “We have contacted you because your X account may have been potentially affected by this security incident.” It’s unclear what the “security incident” was, or what led to it. * This article was originally published here

You are in for a treat! Episode #505 of the Marketing Mentor Podcast is a sneak peek into the most recent “Office Party” for the Simplest Marketing Plan . That's  the LIVE event that has become the centerpiece of The Simplest Marketing Plan , where I share a few big ideas and then we do live networking so everyone can make a few new “business friends” -- because you just never know! In this session: I told the story of how I got lost in Paris I shared a new definition of content marketing I outlined how to be “you” in your content marketing -- essentially in the age of AI So listen here (or below) and see more details below...   What is content marketing?  👉 Content marketing is…how you stay visible and top of mind (because out of sight is out of mind – they will literally forget about you. It’s not personal!) 👉 Content marketing is…how your network comes to trust you – through repetition that says, “I’m serious and reliable.” 👉 Content marketing is…how you sha

In an unprecedented move that has sent shockwaves through the political and media landscapes, President Joe Biden announced his withdrawal from the 2024 presidential race on X, now indisputably the most powerful media platform on earth. This decision has sparked a wide-ranging debate about the relevance of traditional media in an age when X is becoming the primary news source in real-time. The Announcement On Sunday, President Biden posted on his official X account, “My fellow Democrats, I have decided not to accept the nomination and to focus all my energies on my duties as President for the remainder of my term. My very first decision as the party nominee in 2020 was to pick Kamala Harris as my Vice President. And it’s been the best decision I’ve made. Today I want to offer my full support and endorsement for Kamala to be the nominee of our party this year. Democrats — it’s time to come together and beat Trump. Let’s do this.” My fellow Democrats, I have decided not to accept the

Increasing the success of any marketing campaign requires using a variety of metrics derived from different sources of data. However, not all metrics are helpful. In fact, focusing too much on popular metrics believed to be authoritative – like website traffic , email opens, and even ROAS and CPA – can actually hold you back. In-platform metrics are short-sighted You’re given access to data when you advertise on various platforms to run your marketing campaigns, like Facebook, Instagram, Twitter, and Google. These metrics are useful for fine-tuning your individual campaigns, but outside of their platform, they’re misleading and shouldn’t be used to guide your overall marketing strategy. A good example of a misleading in-platform metric is Return on Ad Spend (ROAS). On the surface, it seems helpful because it tells you how much money a particular advertising campaign generates compared to the money you invested in running those ads.  For example, say your company spends $10,000 on

I was traveling in France and Spain last month and, of course, the day I got lost in Paris was the same day my phone service went down. Suddenly, as I wandered along cobblestone streets, I was forced to rely on my French skills, dipping into hotels to ask to borrow WIFI. (Pronounced “wee-fee!”) Nothing brushes up your language skills faster than desperation. When that didn’t work, I turned to something most of us haven’t used in years - a paper map. Eventually, with the help of friendly locals, my willingness to embrace getting lost, and a quick pain au chocolat , I found my way. Afterwards, I couldn’t help thinking that doing your marketing is a lot like traveling in a foreign country. There are several things you have to embrace that you’re not used to. For example: 1. You must embrace the reality that you’re new here and you don’t know how things work. This can be tough if you’ve been at the top of your game in any profession. Marketing is a different game. It’s OK to be ne

Linda Secondari is on a mission to rid the world of unnecessary meetings. That’s why, when she heard my last podcast episode, #503 What to do if you have too many meetings , Linda, founder of Studiolo Secondari , reached out and offered to share her approach to fewer meetings and better results. Listen in on our conversation where she outlines the 3 types of meetings and a few alternatives to meetings that will save you time, which I’m sure you know is your most precious resource. When I asked for a "baby step," she suggested a meeting assessment. Go through your calendar and look closely at the meetings you are currently saying yes to. How many do you have? Which of the 3 types are they? Can any of them be abbreviated, reduced in frequency or eliminated altogether? Check out Linda's " Less Meetings, More Results " when you will be able to download the decision map she walked me through during the podcast. You can also schedule a meeting with Linda to,

The EU Commission has ruled that X’s (formerly Twitter) blue verification checkmark “deceives users” and represents a type of “dark pattern.” Elon Musk changed the meaning of X’s blue checkmark, making it so anyone could get a checkmark by signing up for a Premium account. The EU investigated the change and has ruled that it is in breach of the Digital Services Act (DSA), which governs advertising, transparency, and dark patterns (the term for UI/UX practices meant to trick or deceive users). The EU found X is non-compliant in three areas: First, X designs and operates its interface for the “verified accounts” with the “Blue checkmark” in a way that does not correspond to industry practice and deceives users. Since anyone can subscribe to obtain such a “verified” status, it negatively affects users’ ability to make free and informed decisions about the authenticity of the accounts and the content they interact with. There is evidence of motivated malicious actors abusing

Elon Musk scored a major legal victory, with a judge throwing out one of the severance lawsuits the CEO is facing following his takeover of Twitter. According to TechCrunch , US District Judge Trina Thompson sided with Musk and company, ruling that former employees were not owed any additional severance. The complaint alleged that senior employees had been promised as much as six months of severance, pay, not the three months they were offered. The judge ultimately ruled that X/Twitter had complied with the law, a point Musk made when the employees were let go. Regarding Twitter’s reduction in force, unfortunately there is no choice when the company is losing over $4M/day. Everyone exited was offered 3 months of severance, which is 50% more than legally required. — Elon Musk (@elonmusk) November 4, 2022 While Musk and company still face several other lawsuits, this win should at least help set a precedent that could play a factor in the remaining decisions. * This ar

I'm so proud of Conrad Winter .  He's a copywriter who 5+ years ago  chose a niche (transportation and logistics) and has been committed to it ever since -- so much so that he has traveled from New Jersey to attend the annual conference for the industry association, Transportation Marketing and Sales Association, every year since 2018. He's been to Savannah, Nashville, Orlando and Jacksonville FL. And he just got back from New Orleans, where he was presented with an award for "Partner Member of the Year" Here's what I'm most proud of: when he was asked in front of 500 people whether he wanted to say a few words, Conrad, the ultimate introvert, said yes! He knew it would be a missed opportunity if he didn't. "I was already in a suit and I hadn't had anything to drink. I knew I wouldn't embarrass myself. So I figured, why not!" Even more impressive -- he spoke off the top of his head -- without any notes or prep (which is actuall