How Much Do Social Media Workers Make

As the blockchain, crypto and Web3 space continues to grow, specialized public relations is more important than ever. Enter Web3 PR agencies: the superheroes of this niche, empowering their clients to understand the industry media landscape and secure coverage at top publications. What is Web3 PR? Web3 PR is public relations for the decentralized internet, covering topics including blockchain technology , crypto, NFTs and dApps. Web3 PR agencies promote and manage the reputations of companies in this space. This might entail writing and distributing press releases, securing media coverage, managing social media, organizing events, and building relationships with industry influencers. These agencies also handle crises, shape brand image, and create content that resonates with the tech-savvy Web3 audience. Web3 PR is important because it helps explain complex technology to the public and to build understanding of and trust in particular projects. When done well, it helps companies to

In a dramatic turn of events that many had long predicted, Elon Musk’s X (formerly Twitter) is packing up its operations in San Francisco and relocating to Austin, Texas. The social media giant’s departure has sparked a surprisingly gleeful response from the city’s officials, who have not minced words in their farewell. What was once a cornerstone of San Francisco’s tech ecosystem has become, in the eyes of local leaders, a liability—one they are more than happy to see go. “Good Riddance”: The City That Once Embraced Twitter Now Rejoices in Its Exit San Francisco City Attorney David Chiu spoke for many when he stated, “I share the perspective that most San Franciscans have, which is good riddance.” Chiu, who once played a pivotal role in bringing Twitter to the city, now sees its departure as a positive development. The company that was once a symbol of San Francisco’s innovation and progress has, under Musk’s leadership, transformed into something the city no longer recognizes or va

Elon Musk is no stranger to disruption. From electric cars to space exploration, his ventures have consistently pushed the boundaries of what’s possible. Now, with the rebranding of Twitter to X and his vision of creating an “everything app,” Musk has set his sights on a new frontier: search engines. The concept of an Xplore search engine, leveraging both data from X and the broader web, has sparked significant interest and speculation. Could Xplore be the next big thing to challenge Google’s dominance in search? This article takes a deep dive into the possibilities, challenges, and implications of such an endeavor. The Birth of Xplore: An Idea Takes Shape The idea of Musk launching a search engine under the X brand has been circulating for some time, fueled by speculation and the strategic moves Musk has made with X. The rebranding of Twitter to X and the expansion of its functionalities beyond social media suggest that Musk is laying the groundwork for something much bigger. Among

Whether you're an AI skeptic or you just don't where to start when it comes to finding clients with AI, Episode 507 of the Marketing Mentor Podcast is for you! It's an excerpt from a webinar I recently hosted about how to use AI to find the best potential clients for you. In it, I answer the question, “Can AI results be trusted?” And although it is too late now to sign up for the course mentioned in the webinar, I am now offering 1:1 AI Client-finding coaching calls where I will show you exactly how to find your best potential clients using AI.  In the meantime,   listen here (and below) and learn…   Here's the transcript if you prefer to read.... Welcome Y’all – I am Ilise Benun and I am thrilled to see so many people here today – especially so many new people. And let me start by thanking all of y’all (as we say here in Savannah) – because we broke all our records for webinar sign ups – we literally just hit 1500! Clearly, AI is a hot topic. If you don’t k

One of the best ways to attract high-quality clients is to create content that speaks to their needs, in language they understand. That can mean adopting certain industry terms you wouldn’t necessarily use in your everyday speech. So how do you “speak their language” while still sounding like you? I asked a variation of this question on LinkedIn, and here’s what people said: Read more (excellent!) comments here . Based on 30+ years helping creatives land better clients with bigger budgets, here’s what I think… Honing your voice in your content is what sets you apart from other freelancers, helps your potential clients get to know, like, and trust you… And gives you a big advantage over the robotic “sameness” of AI-written content. It can take time to develop your voice, even if you’re already a writer. The best way to do that is through publishing content regularly - at least once a week. That could mean: On your blog In email newsletters to a list of everyone you

“Where are you finding success in using LinkedIn as an influencer marketing platform, and what does future does LinkedIn as a platform hold for influencers?” Here’s what business leaders had to say: 1. Leveraging LinkedIn for B2B Success “Brands that engage in influencer marketing and are winning the battle to increase awareness, website traffic, lead generation, and sales revenue are leveraging target marketing. As a marketing strategist, I work with brands to create and implement influencer marketing campaigns on LinkedIn. What is great about LinkedIn is the type of business-focused audience and the high levels of engagement. When I work with a brand that is B2B (business-to-business), LinkedIn is the #1 social media platform that we use to increase brand awareness and brand loyalty. Using LinkedIn for LinkedIn Live, LinkedIn audio, posts, videos, and promoting webinars have all been tactics that have successfully increased brand revenue and reach. With an influencer campaign, Li

Introduction I keep hearing about how important “ideal client personas” are in marketing, sales, and even product or service creation. It took me a while to understand what a client persona was – and here I give credit to Lynda Dell’s fantastic article, “ Why you need to revisit your personas .” In a nutshell, Hubspot defines a buyer persona as, “a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.”   When we target our audience, it’s all about connecting with them. We want them to feel seen, known, and comfortable doing business together. One of the best ways to do it is to picture your ideal client and tailor your marketing to that specific person’s needs and pain points. Once that “persona” is clear and clearly articulated, you can use it with AI to find prospects just like them. But what do you do when you’re a small business, with limited time, even more limited resources, and a deep need to do every th