How Much Do Social Media Workers Make

I just love it when people in my community send out their first newsletter. And I’ve seen a lot of them over the past month. (If you’re one of them - congratulations! 🎉) What’s even better is when they experience “newsletter magic.” Like copywriter and consultant, Deidre Rienzo, who’s landed a flurry of clients over the years through her newsletter. In an article on my site , she writes: Start a newsletter now. Why? Because in 8 years, you might be making 10k a month from a subscriber. She goes on to explain: Apparently I met this creative director 8 years ago at a conference. She had been receiving my emails all that time. (Because when I met her, I most likely said, “Would you mind if I stay in touch by signing you up for my email newsletter.”) I didn’t really remember her, but evidently my newsletters kept me fresh in her mind. What an honor, right? The result? A super-cool relationship, a fun variety of projects, and cha-ching! (Read about other clients she’s landed through ...

Content marketing is one of the 3 most effective marketing tools for creative professionals of all kinds – that’s why it’s an essential tool in the Simplest Marketing Plan . I daresay it is the most effective one – when you use it properly and consistently. And of all the different types of content marketing you can do, a marketing newsletter is the most effective – which is why today’s episode of the Marketing Mentor Podcast is all about newsletters and their effect: what I like to call, “newsletter magic.” So listen here (or below) and scroll down to read the full transcript -- which also includes a few excellent examples.  And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor. Read the full transcript First, in my last episode, #508, a conversation with Gigi Rosenberg about how to scuff up your content , we talked a lot about the humanity and authenticity that comes through when you don’t aim for p...

In a legal escalation surrounding Elon Musk’s $44 billion acquisition of Twitter, the U.S. Securities and Exchange Commission (SEC) has announced its intention to seek sanctions against the billionaire. Musk’s failure to appear for a scheduled court-ordered testimony on September 10 has prompted the SEC to take action, accusing Musk of delaying tactics in its investigation into potential violations of federal securities laws during his Twitter takeover. The SEC’s move adds a new layer of complexity to Musk’s ongoing legal battles, as the regulatory agency probes whether Musk broke securities laws when he began purchasing shares of Twitter (now known as X) in 2022. In a court filing, the SEC stated it would pursue a motion to hold Musk in civil contempt, citing his last-minute decision to cancel his testimony as a violation of a May court order. Catch our conversation on the SEC targeting Elon Musk… as supporters cry political bias! https://www.webpronews.com/wp-content/uploads...

“Do you know anyone who writes resumes?” My designer friend was hoping I could refer someone. And I did know of someone… but what was his name, again? He had reached out to me in the hopes that we could be referral partners. But since he never followed up, didn’t have a newsletter, and I hadn’t seen any of his posts on LinkedIn… His name totally slipped my mind. 🤦🏻‍♀️ I wracked my brain and finally remembered that we had met right before I got a haircut. So I found my last haircut on my calendar and - aha! - there he was. Can you guess why I’m telling you this? It's because... Most potential clients won’t look through their calendar to find you in their moment of need. Instead, they’ll reach out to whoever they remember. Especially if they already know and trust the person from, say, reading their newsletter. Is this a not-so-subtle hint that you should start a newsletter? Absolutely! And just in case you’re getting ahead of yourself, thinking, “no one wants another newsle...

Bluesky has hit another major milestone, topping some 10 million users as the social media platform continues to pull users from X. Bluesky is the decentralized X-like platform that was backed by Twitter founder Jack Dorsey. The platform has continued to grow at a rapid pace, thanks largely to discontent with changes to Twitter (now X) following Elon Musk’s purchase of it. Brazil’s ban on X has provided another major boost to Bluesky, with the platform gaining one million users in three days in the aftermath of the ban. Bluesky announced it has now topped 10 million users, a major win for the company. If you're reading this, you're one of the first 10 million users on Bluesky!Se você está lendo isso, você é um dos primeiros 10 milhões de usuários do Bluesky! — Bluesky (@bsky.app) 2024-09-15T19:25:54.700Z * This article was originally published here

Has a friend ever asked for a book recommendation, and you’re happy to give it — because you are an avid reader and have a lot of knowledge to pull from? This is kinda how Google provides search results. It has a lot of information, and it tries to make the best match because of what it knows. This is how organic SEO works. It will find the most relevant results based on the content of each web page. If you have relevant website content that Google can find, you might start to show up in search results for particular keywords. If you want your prospects to find you for certain keywords, making sure you’re  using t hose keywords in your content can help.  That’s the idea behind using organic SEO efforts to get more traffic. On the other hand, a friend might ask for a book recommendation, and you would recommend whatever book was paying you to be recommended. This is how Google Ads works. Your site can show up immediately in search results, if you pay for it. Which approach is b...

X is reportedly hiring new security personnel, reversing a trend of downsizing its security teams that began with Elon Musk’s purchase of the company, then Twitter. Following Musk’s purchase of X, the mercurial executive began slashing the security and moderation teams, leading to widespread criticism and accusations that hate speech began flourishing on the platform. In late 2022, US senators expressed concern to the FTC, saying that Musk “has taken alarming steps that have undermined the integrity and safety of the platform, and announced new features despite clear warnings those changes would be abused for fraud, scams and dangerous impersonation.” According to TechRadar , X appears to be on a hiring spree, undoing some of the layoffs that have happened over the past two years. X cut the Trust and Safety team to 2,849, down from 4,026. Full-time moderators dropped from 107 to 51. The company has listed openings for at least two dozen jobs, all of them in cybersec...

Do you sound like a robot when you give your elevator pitch? If so, Episode 508 of the Marketing Mentor Podcast is for you. I’m talking to Gigi Rosenberg , a public speaking coach, about how to "scuff up your content." Because in this age of AI, perfectionism is more and more associated with robotic, which means that being human is necessarily imperfect and therefore real. Accepting our imperfections, like losing your place in a talk or losing your train of thought – maybe even indulging them – is one simple way to avoid being confused with AI. But you have to relax about it. Want to know how? Listen here (and below) and learn… But it’s not like AI is bad, right? In fact, I’ve been experimenting with using AI to help creative professionals find clients -- and it’s working . And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.   Read the complete transcript of Marketing Mentor Podcast ...