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Showing posts from September, 2024

Bluesky Tops 10 Million Users

Bluesky has hit another major milestone, topping some 10 million users as the social media platform continues to pull users from X. Bluesky is the decentralized X-like platform that was backed by Twitter founder Jack Dorsey. The platform has continued to grow at a rapid pace, thanks largely to discontent with changes to Twitter (now X) following Elon Musk’s purchase of it. Brazil’s ban on X has provided another major boost to Bluesky, with the platform gaining one million users in three days in the aftermath of the ban. Bluesky announced it has now topped 10 million users, a major win for the company. If you're reading this, you're one of the first 10 million users on Bluesky!Se você está lendo isso, você é um dos primeiros 10 milhões de usuários do Bluesky! — Bluesky (@bsky.app) 2024-09-15T19:25:54.700Z * This article was originally published here

How can you show up in Google searches?

Has a friend ever asked for a book recommendation, and you’re happy to give it — because you are an avid reader and have a lot of knowledge to pull from? This is kinda how Google provides search results. It has a lot of information, and it tries to make the best match because of what it knows. This is how organic SEO works. It will find the most relevant results based on the content of each web page. If you have relevant website content that Google can find, you might start to show up in search results for particular keywords. If you want your prospects to find you for certain keywords, making sure you’re  using t hose keywords in your content can help.  That’s the idea behind using organic SEO efforts to get more traffic. On the other hand, a friend might ask for a book recommendation, and you would recommend whatever book was paying you to be recommended. This is how Google Ads works. Your site can show up immediately in search results, if you pay for it. Which approach is b

X Reportedly Expanding Its Security Teams

X is reportedly hiring new security personnel, reversing a trend of downsizing its security teams that began with Elon Musk’s purchase of the company, then Twitter. Following Musk’s purchase of X, the mercurial executive began slashing the security and moderation teams, leading to widespread criticism and accusations that hate speech began flourishing on the platform. In late 2022, US senators expressed concern to the FTC, saying that Musk “has taken alarming steps that have undermined the integrity and safety of the platform, and announced new features despite clear warnings those changes would be abused for fraud, scams and dangerous impersonation.” According to TechRadar , X appears to be on a hiring spree, undoing some of the layoffs that have happened over the past two years. X cut the Trust and Safety team to 2,849, down from 4,026. Full-time moderators dropped from 107 to 51. The company has listed openings for at least two dozen jobs, all of them in cybersecurity and s

How to scuff up your content with Gigi Rosenberg

Do you sound like a robot when you give your elevator pitch? If so, Episode 508 of the Marketing Mentor Podcast is for you. I’m talking to Gigi Rosenberg , a public speaking coach, about how to "scuff up your content." Because in this age of AI, perfectionism is more and more associated with robotic, which means that being human is necessarily imperfect and therefore real. Accepting our imperfections, like losing your place in a talk or losing your train of thought – maybe even indulging them – is one simple way to avoid being confused with AI. But you have to relax about it. Want to know how? Listen here (and below) and learn… But it’s not like AI is bad, right? In fact, I’ve been experimenting with using AI to help creative professionals find clients -- and it’s working . And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.   Read the complete transcript of Marketing Mentor Podcast