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Showing posts from November, 2024

Market Your Business With These National Days In March

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There are daily holidays that may be relevant to small businesses throughout almost the entire month of March. If you want to make your company stand out, here’s a guide to many popular national days in March. What Special Days are in March? You can find a complete list of daily holidays in March below. Notable days to celebrate in March include St. Patrick’s Day, National Puppy Day, National Pancake Day , and Read Across America Day. Why Should You Market Your Business In March? Businesses should generally market offerings throughout the entire year. However, here are some specific reasons why March is a great time for various promotions: Tie offerings into a new season: March includes the first day of spring, which is seen as a new beginning for many. This may make certain products and services, like outdoor furniture or gardening, more relevant. Take advantage of increased foot traffic: in the Northern hemisphere, March is when it starts warming up enough for peo...

From “Daunting” to Doable: How Amy Landed Clients with Her First Newsletter

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At the start of the year, Amy knew she needed to communicate regularly with clients - but the thought of launching a newsletter felt “daunting.” With a little encouragement, she did it anyway. And it’s a good thing! “Just a month after I launched my first newsletter, I’ve had three calls with prospects and started multiple new projects,” she told me. “I wish I'd done this sooner!” Watch Amy share what changed for her, making a seemingly “daunting” task suddenly more doable: Like Amy, you don’t need to have everything figured out to take action. All it takes is a little push in the right direction and someone to hold you to it. My team of expert coaches and I can help. We’ll guide you through your marketing tasks so you can start and stay consistent - attracting the clients you truly want in 2025. Come hear how at my "Sweeter Times Ahead" Cyber Monday Launch of the 2025 Simplest Marketing Plan . December 2, from 12-1pm ET * This article was originally published here ...

Introducing: Two MORE New Marketing Coaches

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If you truly want to attract more high-paying clients next year, the answer isn’t trying random marketing tactics until something works. What you need is friendly, experienced business owners who can show you what to do, when. Marketers who figured out which tactics work in their businesses, and are willing to share them with you. That’s why, on this Thanksgiving day, I’m extra-thankful for these two brilliant new coaches who will be joining the Simplest Marketing Program next year. (Yes, that brings our total to FOUR expert coaches, in addition to me!) Introducing your two new expert coaches: Andy Brenits Networking & Productivity Coach Andy’s a designer, an agency owner, and an expert networker. He’s been sharing his wisdom with my community for years as a guest expert on my podcast and in Office Hours sessions. Now, we’re making it official and bringing him on as your Networking & Productivity Coach. With Andy, you’ll learn how to position yourself as an expert, net...

How to Craft Marketing Strategies That Appeal to Women

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In a dynamic market, grasping the importance of the female demographic and effectively connecting with them is essential, not merely advantageous. Women, who play diverse roles and hold considerable influence, are key decision-makers in consumer markets. Their preferences and behaviors significantly shape trends and fuel economic activity, whether in marketing to women or in business transactions. In fact, women hold a substantial share of the market, driving a large majority of consumer spending. Believe it or not, over 80% of purchases and the influence behind those purchases are attributed to women. They serve as the primary decision-makers for household purchases, affecting various sectors including healthcare, technology, and consumer goods. Women’s purchasing power extends beyond personal spending, however. They also influence others’ buying decisions. This substantial economic influence underscores the importance of understanding and catering to the female demograp...

How to Support Small Business on Small Business Saturday

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Small Business Saturday will take place the Saturday after Thanksgiving, encouraging consumers to support local businesses by shopping small. First launched by American Express in 2010, this annual shopping event aims to help small businesses thrive by motivating consumers to shop at their favorite local stores during the holiday season. The campaign, led by American Express in partnership with the Small Business Administration (SBA), aims to drive $100 billion in reported consumer spending at small businesses over a multi-year period. It includes various initiatives encouraging consumers to Shop Small during the holiday season. If you’re looking to support your local economy by backing small businesses, here are some ways to do just that. Small Business Saturday: What You Need to Know will keep you informed on what to expect during this event. Why Support Small Business? According to the American Express Shop Small Impact survey, more than half (56%) of small businesses vie...

The AI-Infused Path to More Marketing Wins in 2025

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"Great news - I now have two ghostwriting book publishing agencies ready to hire me!" - Lynda Dell " I sent a bunch of outreach emails asking for ‘leftover budget’... and got two projects sold!!! And there is another possible one… that’s pretty amazing! " - Antonio Meza " I just got a call from someone I reached out to last year. They are ready to go ahead on a $15K project. That will help with year end!" - Kevin Kernan Just last week, I was thrilled to receive all three of these notes from Simplest Marketing Program members. Cheers to Lynda, Antonio, and Kevin - way to finish out the year with some big wins! 🥂 I used to say, “marketing works when you do it.” But now I say… “Marketing works when you do it right.” Getting wins like these isn’t about doing as much marketing as possible. It’s about doing the right kind of marketing… and being consistent. Over the last year, I’ve been experimenting with how AI can help you do that faster, and with ...

What is Small Business Saturday?

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Small Business Saturday is a day dedicated to supporting and celebrating small businesses across the United States. Initiated by American Express, it is recognized on Saturdays following Thanksgiving to encourage consumers to shop at their local neighborhood stores. This event occurs between Black Friday and Cyber Monday to assist small business owners in benefiting from the holiday shopping season. Small Business Saturday is being promoted by American Express using the hashtag #smallbizsaturday. Since its inception, US consumers have reportedly spent nearly $140 billion on Small Business Saturdays combined, with consumer spending having reached $19.8 billion on Small Business Saturday recently. What is the Purpose of Small Business Saturday? This national shopping holiday highlights the significance of supporting local small businesses, which are essential to the nation’s economy. The holiday features various events aimed at encouraging shoppers to visit local establishments ...

Top Digital Marketing Mistakes to Avoid

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Do you think you can bypass digital marketing in today’s business landscape?  Semrush has put together some statistics on digital advertising. There are 5.56 billion mobile phone subscribers across the globe. That means mistakes like neglecting mobile optimization and not having a clear strategy can cost you big profits. Watch out for these and other common digital marketing mistakes. The Impact of Digital Marketing Mistakes The wrong digital marketing strategies can stop you from reaching your target audience. Make a mistake in your targeting, and you can waste valuable marketing budget cash. If you publish incorrect information, your brand reputation can be damaged. Some misleading advertising tactics can even lead to legal consequences. A solid marketing plan is critical. Digital Marketing Mistakes to Avoid Steer clear of the following mistakes. Not Defining Clear Digital Marketing Goals Without specific goals, your digital marketing efforts may lack direction and eff...