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Showing posts from April, 2025

Want More Client Referrals? Tips from “Artificial Ilise”

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Confession: I’ve been using my custom AI chatbot, “Artificial Ilise,” to help clients with their marketing. And I just love "her" replies! ❤️   She sounds a lot like me, because I loaded her with ALL of my books, plus the Simplest Marketing Plan , and more from my private library - over 30 years of my best content! And since I’ve been talking about referrals this month - when to ask for them, how to get better referrals more often, and what to say when you do… I asked Artificial Ilise about:  The best moments to ask for a referral How to make it easier to ask An email message template you can use with clients Her answers were so good, I just had to share them with you… ⎯ 🕒 Best Moments to Ask for a Referral: After a successful project wrap-up When the project is done and the client says, “This is great — thank you!” That’s your cue. You might say: “I’m so glad you’re happy with the results. If you know anyone else who might need help with something similar, I’d ...

How to "get" clients on LinkedIn with Leslie Blaize

Do you ever hear people say they "got" a new client from LinkedIn?  And don't you wonder... What does that mean? How does that work? It's simple, but not as effortless as it sounds... So if you want to know what actually works, episode 524 of the Marketing Mentor Podcast is for you.  I caught up with Leslie Blaize , a case study copywriter in the Architecture, Engineering and Construction world, and a member of my  Simplest Marketing Program , who recently landed two clients (one with a year-long retainer!) through her LinkedIn newsletter . In our conversation , Leslie shared exactly what she’s doing to market herself, including where she goes to network with "her people," how often she sends her LinkedIn newsletter, how she uses honesty to land clients and much more. So listen here (or below) and learn… I do hope Leslie's story inspires you to take one small action, one tiny baby step, and then another and then another. And If you want my h...

How to Get Better Referrals, More Often

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What’s the difference between getting a referral and “word of mouth”? In both cases, someone recommends you, and you get business. The difference is that “word of mouth” is passive. It’s something you wait to happen to you. A referral is something you can (and should) ask for. If you’re not asking for referrals (or you are and it’s not working), here are four tips I shared in last week’s SMP Office Hours session, on how to get better referrals, more often. Four Tips for Getting Great Referrals: 1. Think beyond clients. Referrals can come from anyone in your network, not just clients. Don’t be afraid to ask business friends, past colleagues, past employees, and friends or relatives, if it makes sense. 2. Know your best referral sources . Some referrals are better than others. Spend time nurturing your relationships with people who are more likely to give you high-quality referrals and recommendations. 3. Give before you receive. As a general rule of thumb, offer to help your b...

LinkedIn Q&A with Beth Granger

For Episode 523 of the Marketing Mentor Podcast, I brought back one of my favorite guests, LinkedIn trainer, Beth Granger , so I could pepper her with questions about LinkedIn, the new and exciting things, as well as the frustrating and annoying things.  I’m publishing this right away because, knowing LinkedIn, some of it could already be obsolete by the time we go live! Hopefully not.  I do hope you will let this episode inspire you to take action – just one tiny action – on LinkedIn. That’s your baby step. Go over to LinkedIn and do something! Connect with me if we're not already connected. (With or without a note -- don't waste one on me!) Make a thoughtful comment on someone else’s post o r just jump into a conversation – that’s where the magic is. But first, listen here (and below) And if you like what you hear, we’d love it if you write a review,  subscribe here and sign up for Quick Tips from Marketing Mentor. Read the full transcript here ilise benun: Hi the...