How Much Do Social Media Workers Make

Do you trust your intuition when it comes to your own marketing?  If you don't (yet), you could. Lately I’ve been teaching my coaching clients and the members of my Simplest Marketing Program how to use their “marketing intuition” – it’s that spidey sense that tells you not only when to follow up on a prospect who keeps putting you off, but also what to say and how assertive to be. This spidey sense is not about emotion – in fact it’s the antidote to those emotions that can steer you in the absolute wrong direction. And it’s the opposite of that elusive follow up formula everyone seems to be looking for, but which I’ve never seen work as well as simply listening to and then trusting yourself.  Marketing intuition is about asking yourself the question, “Given everything I know (and everything I don’t know) about this particular situation, what makes the most sense?” Because here’s the thing: it’s different for every situation. That’s why formulas don’t work. But in orde...

If you want to make a lasting impression on potential clients , should you… a. Spruce up your LinkedIn profile… b. Send a targeted, heartfelt note offering to help… c. Meet them in person. All of the above can help you get noticed, but when it comes to leaving a lasting impression… In-person networking is by far your best bet. At a time when trust is becoming scarce… Meeting someone in person is the only way you can show up as a real, live human - without being mistaken for AI. Plus, when you’re standing in front of them, they can’t ignore you!  Armed with the right questions, you can take a short cut to the conversation about their needs and their pain points. And there’s no better way to “feel out” the kind of connection you have with someone, and what your working relationship might be like. In the Simplest Marketing Plan , I recommend going to at least one in-person networking event a month. Not sure where to meet potential clients who need what you do? Here’s my favo...

Is it easier to find clients than to find a job these days? That’s just one of the questions I debated with Maggie Mistal , an intuitive career coach and also a podcaster. Her podcast is called, Making a Living with Maggie and she’s developed a very interesting framework that beautifully complements my Simplest Marketing Plan. So we are doing a podcast swap – up first is me interviewing her on many timely topics, including whether AI will replace us.  So listen here (and below) and learn. Maggie and I have a lot in common, which surprised me, since I’ve been so gung ho on self employment for so long. But we did agree on many points. So I hope you learned as much as I did. Connect with Maggie on LInkedIn and check out her web site: https://www.maggiemistal.com/   * This article was originally published here

Key Takeaways Growing Demand: The self-storage industry is rapidly expanding, driven by the need for decluttering, seasonal storage, and business inventory management. Effective Advertising: Tailored advertising strategies, including digital marketing and local outreach, are crucial for standing out in a competitive market. Target Audience Insights: Understanding consumer needs—such as security, convenience, and affordability—allows businesses to connect effectively with millennials, families, and students. Monitoring Success: Regularly track metrics like engagement rates, conversions, and occupancy to assess the effectiveness of advertising efforts and optimize strategies accordingly. Emerging Trends: Leverage trends such as AI, video content, and influencer collaborations to enhance marketing initiatives and engage modern consumers. Combine Strategies: A balanced approach using both digital and traditional marketing methods broadens outreach and enhances customer acquisition...

Key Takeaways Franchise Marketing Strategy is Essential: A solid marketing strategy is critical for attracting franchisees and customers, driving growth and profitability in your franchise business. Understand Your Target Audience: Conduct market research to identify demographics and preferences, enabling you to create tailored marketing messages that resonate with your audience. Leverage Digital Marketing: Utilize social media and email marketing to boost engagement, maintain brand visibility, and foster personalized communication with customers. Ensure Brand Consistency: Providing franchisees with clear brand guidelines and marketing materials helps maintain uniformity across locations, enhancing credibility and trust. Engage with Local Communities: Participate in local events and partnerships to strengthen brand loyalty and connect with your target market effectively. Adapt and Support Franchisees: Equip franchisees with the tools and training to customize strategies for lo...

Most people don’t sit in physical therapy thinking, “This place could be my next client…” But Simplest Marketing Plan (SMP) member Marigold did - and it paid off big time! I was just recovering in a physical therapy facility and I picked them up as a full wrap-around client! She told me. Then continued… The director is new to the job and wants a complete revamp of his website, newsletters, blog, and more. I approached him in person and followed up with a pitch. He’s 100% on board with my approach and didn’t blink at my professional rates. Just wow, Marigold! Like Marigold, the creative professionals who get the most business tend to do two things: See opportunities everywhere. Even the physical therapists’ office is an opportunity, if you can think of a way to help them. Network everywhere.  When you think of a way you can help, introduce yourself and ask questions. You never know where it might lead! Need new clients right now? Here are 3 steps to finding some quic...

Key Takeaways Understand Local Advertising’s Importance: Local advertising strengthens community ties and enhances brand visibility, crucial for small business success. Identify Your Target Audience: Tailor your advertising strategies by analyzing local demographics, preferences, and purchasing behaviors to connect effectively with potential customers. Utilize Creative Local Advertising Strategies: Engage local audiences through social media campaigns, participation in community events, and innovative grassroots marketing approaches to increase visibility and customer engagement. Implement Low-Cost Strategies: Use cost-effective methods such as community bulletin boards, local newspapers, and partnerships with other businesses to promote your brand without breaking the bank. Measure and Adjust Effectiveness: Track key metrics like foot traffic and conversion rates to assess your advertising success, and adjust your strategies based on customer feedback to remain relevant. ...

When I got a pitch from today’s guest in my LinkedIn messages, I ignored it. I don’t mind when people pitch me, as long as it’s relevant to me, which it was. In fact, it was an excellent pitch with a lot of value... ...but what she was offering wasn’t of interest and I didn’t have time to focus on it. Then, a month or so later, she resent the pitch via email, which I appreciated, because I know that once is not nearly enough if you’re trying to get someone’s attention. This time, I did respond – not to what she was offering, but to ask if I could use her pitch as an excellent example. I wanted to show the members in my Simplest Marketing Plan Plus program what a good pitch looks like.  She was so gracious and immediately said yes. But when I asked my members what they thought of it, most said things like: "Too direct." "Too bold!" "Too salesy." I disagreed. It had everything a good pitch needed – the problem was me, the recipient -- not th...

Meta continues to gain grown with its Threads platform, with the app now boasting more than 350 million monthly active users. Threads is Meta’s latest social media platform, an effort by the company to take advantage of user dissatisfaction with X (formerly Twitter). The app has quickly gained ground, surpassing 200 million users in mid-2024 , growing to 320 million users as Q4 2024. According to TechCrunch , Meta has gained another 30 million users in Q1 2025, with Threads now surpassing 350 million monthly users. Interestingly, while 350 million is an impressive number—especially for one of the newest social media platforms—it’s still barely more than half of X’s user base. X CEO Linda Yaccarino recently revealed that X has nearly 600 million monthly active users. What’s more, it seems X has managed to stem the user losses it experienced in the wake of Musk’s purchase of the platform. According to Digiday , X reported 586 million monthly u...