How Much Do Social Media Workers Make

Twitter is wasting no time firing back at Meta, threatening to sue the social media giant over its Threads app, labeling it a “copycat.” First reported by Semafor , Twitter attorney Alex Spiro sent a letter Meta CEO Mark Zuckerberg, taking issue with Meta poaching Twitter employees that “have access to Twitter’s trade secrets.” The letter accuses Meta of “systematic, willful, and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” The letter goes on to threaten legal action: Twitter intends to strictly enforce its intellectual property rights, and demands that Meta take immediate steps to stop using any Twitter trade secrets or other highly confidential information. Twitter reserves all rights, including, but not limited to, the right to seek both civil remedies and injunctive relief without further notice to prevent any further retention, disclosure, or use of its intellectual property by Meta. Meta is...

Threads has achieved a major milestone, gaining 100 million users in just five days, according to Meta CEO Mark Zuckerberg. Threads is Meta’s Twitter-killer that it launched last week . The platform gained 30 million users in less than 24 hours, but its growth shows no sign of stopping. According to Zuckerberg, the platform has now passed 100 million users. Threads reached 100 million sign ups over the weekend. That’s mostly organic demand and we haven’t even turned on many promotions yet. Can’t believe it’s only been 5 days! Mark Zuckerberg (@zuck) While several decentralized platforms have tried to challenge Twitter, Threads may be its biggest threat, thanks to Meta’s established user base and heavy investment. * This article was originally published here

Twitter has launched Creator Ads Revenue Sharing in an effort to help creators “earn a living directly on Twitter.” Content creators rely on social media platforms to earn a living, with YouTube, Instagram, and TikTok being among the top options. Twitter clearly wants in on the action, unveiling its revenue sharing program to help creators earn money. The company announced the program in a tweet: Surprise! Today we launched our Creator Ads Revenue Sharing program. We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our effort to help people earn a living directly on Twitter. We’re rolling out the program more broadly later this month and all eligible creators will be able to apply. Go get yourself something nice! Twitter (@Twitter) — July 13, 2023 The company provided more informati...

Elon Musk has revealed Twitter’s financial state, painting a somewhat dire picture of the social media company. In a tweet, Musk says Twitter has suffered a precipitous decline in ad revenue. We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else. Elon Musk (@elonmusk) — July 15, 2023 Musk has engaged in extreme cost-cutting measures, laying off employees, defaulting on debts and financial agreements, and more. Unfortunately, the mercurial tech icon has also alienated users and and advertisers alike by cutting moderation teams, which some say has led to an increase in hate content. It appears Musk’s antics have caused at least as much harm as good, based on the company’s current financial outlook. * This article was originally published here

Guess what happens when you have the right attitude, a willingness to take action and a little chutzpah. No, don’t guess. Just listen in to my conversation with Stephanie Mickelson , a content writer who is getting new clients left and right -- right now!  A couple weeks ago I did a free mentoring session with Stephanie. She was a podcast listener who had heard me mention that I offer this free session – which is the "lever" I recently added to my outro – so she jumped on it. I could tell right off the bat that this woman is smart, has the right mindset and just needed a little direction. So that’s what I gave her. I also explained that my podcast guests are people who practice what i preach, which is what she’s pretty much already doing without knowing it. And of course it’s working, because marketing works – when you do it!  She confessed that she had no training in marketing – which she called a weakness – but her success is proof that training really isn’t necess...

Threads may be unraveling as a threat to Twitter, with new data suggesting a massive falloff in daily users. Threads gained users at an unprecedented rate, gaining 30 million users within hours of its launch and a whopping 100 million in its first five days. Unfortunately for Meta, it appears Threads’ appeal may be waning, according to a report by SimilarWeb. According to the analytics firm Threads daily usage has already dropped by half: On its best day, July 7, Threads had more than 49 million daily active users on Android, worldwide, according to Similarweb estimates. That’s about 45% of the usage of Twitter, which had more than 109 million active Android users that day. By Friday, July 14, Threads was down to 23.6 million active users, or about 22% of Twitter’s audience. 23.6 million active users is certainly no small amount. Nonetheless, if Threads wants to continue to compete against Twitter, it will need to find a way to get users more engaged. ...

Twitter appears to be in the midst of a major rebranding, with owner Elon Musk saying the company will be called “X” and bird logo will be retired. Musk announced the change in a tweet: And soon we shall bid adieu to the twitter brand and, gradually, all the birds Elon Musk (@elonmusk) — July 23, 2023 New CEO Linda Yaccarino chimed in, saying it was a rare opportunity for the company to make a good second impression: It’s an exceptionally rare thing – in life or in business – that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square. For years, fans and critics alike have pushed Twitter to dream bigger, to innovate faster, and to fulfill our great potential. X will do that and more. We’ve already started to see X take shape over the past 8 months through our rapid feature launches, but we’re just getting started. ...

Twitter may be in the midst of a rebranding, but its new “X” logo looks suspiciously similar to at least two pre-existing logos. Elon Musk began showing off Twitter’s new X logo Sunday , but it didn’t take long for eagle-eyed individuals to notice how similar it was to Tuxedo Computers’ logo. Tuxedo Computers Logo On the company’s Reddit forum, users commented on the similarity, prompting a response from one of the Tuxedo team: Let’s just say, that we had the same intuition earlier today. Probably we are just biased and overthinking it, who knows. Similarly, Phoronix was quick to point out how similar Twitter’s new logo is to that of the X.org foundation. X.org Foundation Logo While it is true that there are only so many ways to display an “X,” there’s no denying that Twitter’s new logo is disturbingly similar to existing designs. It’s also interesting that Twitter’s ...

Twitter and Elon Musk may have gotten more than they gambled for with the company’s rebrand , with Microsoft owning the “X” trademark. Twitter began the process of rebranding to X Sunday, with the rebrand well underway on Monday. In addition to all the other challenges that come with a major rebrand, there may be a trademark issue. See Also: Twitter’s New Logo Looks Suspiciously Familiar According to the US Patent and Trademark Office , Microsoft filed for a trademark for “X” on May 3, 2000, and was granted the trademark on March 4, 2003. The trademark has the following description: Providing on-line chat rooms for transmission of messages among computer users concerning video and computer games; providing on-line electronic bulletin boards for transmission of messages among computer users concerning video and computer games Entertainment services, namely, providing interactive multiplayer game services for games played over computer ...

Twitter users are in for yet another big change, with Elon Musk saying the platform will ditch light mode in favor of dark mode. Dark mode is a popular option for computer and phone interfaces, but many people still prefer traditional light interface options. According to a tweet by Musk, however, Twitter is going all-in on dark mode: This platform will soon only have “dark mode”. It is better in every way. — Elon Musk (@elonmusk) July 27, 2023 The news shouldn’t really come as a surprise, with recent events showing that nothing is off the table when it comes to decisions at Twitter. * This article was originally published here

Threads appears to have a retention problem, with less than half of the users that originally signed up continuing to use the platform. Threads is Meta’s Twitter-killer, and launched to quite a bit of fanfare. The platform crossed 100 million users within the first five days, but it appears most of those users are not sticking around “If you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We’re not there yet,” Meta CEO Mark Zuckerberg said, according to BBC . The app recently got “Following” and “For You” features, which may go a long way toward keeping people engaged. Ultimately, Meta will need to address its Threads retention issue if it plans to make measurable headway against Twitter. * This article was originally published here

Most of the time, when we talk about marketing, we focus on strategy, tools, and best practices. But what we don’t talk about nearly enough is how marketing feels. For so many creative freelancers, marketing can be a source of anxiety, fatigue, and even shame. The pressure to show up everywhere, say the right thing, and stay “visible” at all times isn’t just unsustainable—it’s exhausting. That’s why I was thrilled to have this conversation with Maegan Megginson on her Deeply Rested podcast. Maegan and I explored not just the how of marketing, but the why—and how to build a marketing practice that actually supports your nervous system, your energy, and your creativity. We talked about rest as a business value, and how marketing can feel aligned, relational, gentle -- and maybe even feed and fuel you. (That's how it is for me, so I know that's how it can be for you too.) Here’s what we covered: How to stop pretending and market like yourself (12:07) The three tools of t...

SpaceX appears to have dumped YouTube for its livesteams, opting to use X instead…to absolutely no one’s surprise. SpaceX famously livestreams its rocket launches, drawing millions of viewers. X has been improving video since Musk’s takeover, significantly increasing the length of videos that users can upload. Given that Musk owns SpaceX and X, it’s no surprise the former is moving exclusively to the latter for future livestreams, according to Space Explored . X has had a tumultuous few months, in the wake of Musk’s purchase. Headline events like the SpaceX launches could help boost the site’s viewership. * This article was originally published here

Key Takeaways Importance of Local Advertising: Local advertising is essential for small businesses to stand out in their communities and connect with potential customers effectively. Diverse Strategies: Utilize various advertising methods, including social media campaigns, community events, local publications, and influencer collaborations to enhance visibility. Engagement through Events: Participating in and hosting local events fosters stronger community ties and increases brand recognition. Leveraging Influencers: Collaborating with local influencers can boost brand awareness and customer trust through authentic endorsements. Measure Success: Track key performance metrics like conversion rates, return on ad spend, and online reviews to evaluate and optimize your advertising efforts. Personalized Outreach: Direct mail and targeted email marketing help create a personal connection with customers, driving loyalty and encouraging repeat visits. In today’s competitive market, l...