How Much Do Social Media Workers Make

Do you have a regular marketing habit? I took a poll in our recent Office Hours for the Simplest Marketing Plan, and it turns out… If your answer is “kind of,” you’re in good company. Out of 44 people, only 2 said they’re “religious” about their marketing.  And 16 admitted to not having a habit at all. I’m not surprised - after all, for nearly 40 years I’ve been helping creatives fill their client pipelines. So I know what it takes.  The top reasons you might have a hard time building a marketing habit are: You’re overthinking it You’re not sure “what to say” Your mother told you not to brag 🙂 Underneath all of those “reasons” may be lurking a core fear: That you’ll do it wrong. But marketing works when you do it. Even if you don’t get it “right” every time. And one thing I know for sure: The key to filling up your pipeline with potential clients is having a consistent marketing habit. Even if it’s just a few minutes a day. It’s never about doing anything “perfectly” o...

Twitter’s reliability issues continue, with many users unable to log in Monday afternoon and evening. Since Elon Musk’s widespread layoffs at the social media company, Twitter has seemingly had more reliability issues, with critics questioning if the company has the engineers it needs to remain functional. According to Downdetector.com , Twitter users experienced issues logging in, with a spike of reports starting at 3:00 PM. The issues lasted more than three hours before the reports finally died down. * This article was originally published here

Can one of your clients be your mentor too?  I don't see why not.  There are so many different types of mentoring relationships, some formal, others informal, some paid, others unpaid; some explicit, others you don’t even realize that’s what it was all about until years later!  As a mentor myself, I have a natural bias toward a more formal arrangement with explicit goals and boundaries – since that’s what I offer . That said, in Episode 540 of the Marketing Mentor Podcast , I loved hearing about the informal relationship Georgiana Dearing had early in her career with one of her clients, who mentored her because that was just his nature.  She learned so much through that relationship, which she has since internalized and continues to pass along now in her role as marketing manager of a manufacturer. (And also as one of the expert coaches in my Simplest Marketing Program .) So listen here (and below) and learn.  And if you like what you hear, we’d love it if you write a re...

In the ever-growing list of screwups and backtracks, Twitter is now backtracking on the decision not to exempt free API use for public services. Under Elon Musk’s leadership, Twitter announced it would kill off free access to its API, forcing companies to choose whether or not they want to pay for enterprise access, which starts at $42,000 per month. The National Weather Service (NWS) had requested an exemption and been denied , despite Musk originally saying that bots and accounts providing useful information would be exempted. While it may not seem like a big deal for the NWS not to receive an exemption, the fact is that many users rely on Twitter notifications from NWS accounts for severe weather warnings, leading the NWS to urge people to start relying on other methods. After being panned — and justifiably so — for its decision, Twitter has reversed course. One of the most important use cases for the Twitter API has always been public utility. Verified gov or...

Referral programs are strategic marketing tools designed to leverage customer relationships . They encourage satisfied customers to share their positive experiences with others, often through incentives like discounts or rewards. For example, a customer might receive a bonus for referring a friend who makes a purchase. This approach not just boosts sales but additionally promotes customer loyalty . Comprehending how these programs function can help you implement them effectively in your business strategy. What key elements should you consider? Key Takeaways Referral programs are marketing strategies that encourage existing customers to recommend products or services to others, leveraging trusted relationships. They typically offer incentives, such as discounts or rewards, to both the person referring and the new customer. These programs can significantly lower customer acquisition costs and increase customer loyalty, with referred customers showing a higher lifetime value. Succ...

Client satisfaction surveys are essential for comprehending your customers’ needs and improving your services. To maximize their effectiveness, you should consider five best practices . For instance, keeping your surveys concise with 5-7 focused questions can reduce fatigue and improve response rates. Furthermore, using clear language guarantees everyone interprets your questions correctly. These strategies set the foundation for meaningful feedback , but there’s more to explore regarding how to implement them effectively. Key Takeaways Keep surveys concise with 5-7 vital questions to enhance engagement and response rates. Use clear, unbiased language to ensure all respondents understand the questions easily. Incorporate open-ended questions at the end to gather detailed feedback and suggestions. Optimize surveys for mobile devices with responsive design and quick loading times. Follow up on feedback promptly to show customers their opinions are valued and to identify rec...

Twitter has acknowledged that a bug with Twitter Circle displayed private tweets to random users. Twitter Circle lets users send tweets only to a close “circle” of friends, but the company says a security issue resulted in those tweets being shown to random people, according to 9to5Mac . “In April 2023, a security incident may have allowed users outside of your Twitter Circle to see tweets that should have otherwise been limited to the Circle to which you were posting,” says an email sent by Twitter. “This issue was identified by our security team and immediately fixed so that these tweets were no longer visible outside of your Circle.” The company adds that it remains “committed to protecting the privacy of the people who use our service, and we understand the risks that an incident like this can introduce and we deeply regret this happened.” The issue is simply the latest in an ever-growing list of issues plaguing the company since Elon Musk laid off...

Happy Hanukkah to all of our small business friends! As the holiday season approaches, Hanukkah reminds us to celebrate perseverance and hope. That’s why we’ve compiled a list of Hanukkah messages for small businesses to use in their holiday marketing efforts. Let’s get started! Hannukah: The Festival of Lights Explained Hanukkah, also known as the Jewish Festival of Lights, is a holiday that celebrates the victory of the Jewish people over their oppressors in ancient times. The happy holiday greeting “Hanukkah Sameach,” meaning “Happy Hanukkah,” is commonly exchanged among friends and family during this time. During Hanukkah, a menorah with nine candle holders is lit each night for eight nights, with one candle lit on the first night, two on the second, and so on. In addition to lighting Hanukkah candles and giving gifts, traditional foods such as latkes (potato pancakes) and sufganiyot (jelly doughnuts) are eaten. With its rich traditio...