How to Stop Avoiding Your Newsletter
What’s the big deal about doing a newsletter? That’s the question on my mind after talking with over 100 SMP+ members about their marketing. Even after I suggest doing a “micro-newsletter,” so many people still avoid it. You, too? Tell me why here . One problem is the word “newsletter,” which comes with history and connotations. “News” feels official. Journalistic, even. So let’s lighten it a bit. Here’s my favorite piece of newsletter advice from my good friend, content expert and author of Everybody Writes , Ann Handley: “It’s not about the news, it’s about the letter.” Rather than sending a newsletter… Think of it as sending a letter – maybe even a love letter – to your favorite prospect. Does that lighten the mental burden at all? Watch me reframe newsletters in our recent Office Hours for the Simplest Marketing Plan: Sending a newsletter (or love letter) is one of the surest ways to build credibility and stay top-of-mind to your best prospects. You might even get ...