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Showing posts from March, 2024

67 Mobile Marketing Statistics: Unlocking the Power of Mobile Advertising

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Mobile marketing statistics offer invaluable insights for crafting impactful mobile marketing strategies in the rapidly evolving digital landscape. With over 67 comprehensive mobile marketing statistics, this guide provides insights into the power of mobile advertising. The importance of these statistics cannot be overstated, as they offer a clear look at the most important mobile marketing tips and emerging growth strategies. The Rising Importance of Mobile Marketing The ascendancy of mobile marketing is a testament to the ubiquity of mobile devices in our daily lives. With over 5 billion unique mobile phone users worldwide, the integration of mobile apps into marketing strategies has become not just advantageous but essential. Mobile marketing statistics reveal a staggering engagement rate, with users checking their devices 63 times daily on average. This constant connectivity offers marketers an unprecedented opportunity to reach audiences where they are most attentive. Conseque

Experts Spill Secrets for Blending Both Online and Offline Marketing

There are tons of ways to market a business online, from blogging and SEO to social platforms. But there are also many offline strategies that can be effective. Check out tips from members of the online small business community for leveraging both online and offline marketing below. Leverage Your Local Community for Business Success Whether you run a local business or operate mainly online, your local community likely provides many resources that can help your venture succeed. If you’re not already taking advantage of these options, learn how to do so in this onSMB post by Ivan Widjaya. Learn How to Become an Influencer Influencer marketing has introduced many opportunities for both individuals and businesses. If you’re interested in becoming an influencer or adding a new revenue stream for your business, check out this guide from Lyn Wildwood of Blogging Wizard. Then, head over to the BizSugar community to see what members are saying . Write a Strong Mission Statement Whether

X Pushes Boundaries with Shocking Foray into NSFW Content: The Risks and Rewards of the ‘Everything App’ Strategy

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WebProNews X Pushes Boundaries with Shocking Foray into NSFW Content: The Risks and Rewards of the ‘Everything App’ Strategy In a digital landscape where boundaries are constantly challenged, X, the ubiquitous platform, is poised to redefine its identity as the “Everything app.” A recent exploration into uncharted territory on Bloomberg reveals X’s bold endeavor to push the limits of content moderation, drawing both intrigue and concern from users and industry observers alike. In a candid conversation, industry insiders shed light on X’s ambitious strategy and the implications of its latest move. The platform’s evolution draws parallels to Elon Musk’s philosophy of unyielding exploration, where only legality serves as a boundary. “It’s sort of a way I see to differentiate X from some of the other platforms,” remarks one commentator. “Nothing is off-limits when it comes to X unless it’s illegal. Right?” This sentiment underscores X’s commitment to embracing diverse content, includin

Should You Use LinkedIn Premium's AI Writing Assistant for Client Outreach?

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You don’t have to be flexible to take a yoga class. Flexibility comes with baby steps and is a benefit that comes from consistent practice over time. As a beginner, you can use blocks to prop yourself up and straps to extend your reach. You can even start in a chair if you need to. The point is to meet your body where it is and stretch yourself just a little more each time. It’s kind of like doing your targeted outreach - one of the tools in the Simplest Marketing Plan . You don’t have to be “good” at it to begin. In fact, I can guarantee you won’t be “good” at it at first. But that doesn’t really matter. Especially now that we have AI tools to “prop you up.” For example… If writing messages to prospects feels like too much of a “stretch” for you… LinkedIn Premium has integrated AI tools to help. Watch my quick video walk-through here: What I like about this built-in tool is that it finds similarities between you and your prospect and suggests things you could say to them. Now, the

40 Content Marketing Statistics Every Small Business Should Know

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Content marketing is a powerful strategy for small businesses to connect with their audience, build brand awareness, and drive growth. In this article, we’ll explore 40 up-to-date content marketing statistics that highlight its impact and significance. Whether you’re a seasoned marketer or just starting out, these stats will provide valuable insights to enhance your content strategy. Understanding Content Marketing Content marketing is a strategic strategy that involves creating and sharing valuable, relevant, and consistent content to attract and retain a specific audience. It’s an inbound strategy, focusing on engaging and educating the audience through digital assets like text, images, and videos rather than direct promotional messages. What is Content Creation? Content creation is crucial for businesses to attract and engage audiences, build authority and trust, drive traffic and SEO, fuel social media and email campaigns, and support sales and conversions. By consistently prod

LinkedIn Creator Mode Updates and How They Affect Creatives

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I learned something last month when I followed my yoga teacher to Costa Rica for a retreat. Even though she no longer lives in my city, she’s so good at what she does that I will buy a ticket to almost anywhere just to learn from her whenever I can. There’s almost nothing better than a really good teacher - someone who believes in the power of the work they’re doing. Don’t you agree? And while I was in the middle of a chaturanga in Costa Rica, something occurred to me… Marketing your business is like traveling to a foreign country. Everyone speaks a different language. You’re surrounded by unfamiliar people with different customs. It feels so easy to make a misstep. Even the currency is different… So, today I’ll be your guide on a small tour of a place where people often get lost… LinkedIn! Specifically, some new changes to the platform that you should know about, including: Creator Mode tools that are now available to everyone The About Section - and where it’s moving What’s ne

Twitter’s New Logo Looks Suspiciously Familiar

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WebProNews Twitter’s New Logo Looks Suspiciously Familiar Twitter may be in the midst of a rebranding, but its new “X” logo looks suspiciously similar to at least two pre-existing logos. Elon Musk began showing off Twitter’s new X logo Sunday , but it didn’t take long for eagle-eyed individuals to notice how similar it was to Tuxedo Computers’ logo. Tuxedo Computers Logo On the company’s Reddit forum, users commented on the similarity, prompting a response from one of the Tuxedo team: Let’s just say, that we had the same intuition earlier today. Probably we are just biased and overthinking it, who knows. Similarly, Phoronix was quick to point out how similar Twitter’s new logo is to that of the X.org foundation. X.org Foundation Logo While it is true that there are only so many ways to display an “X,” there’s no denying that Twitter’s new logo is disturbingly similar to existing designs. It’s also interesting that Twitter’s design is similar to th

TikTok Unveils Text Posts

WebProNews TikTok Unveils Text Posts TikTok has unveiling a new way for creators to post content and potentially taking a swipe at Twitter in the process. The company announced the new feature in a blog post : Today we’re thrilled to announce the expansion of text posts on TikTok, a new format for creating text-based content that broadens options for creators to share their ideas and express their creativity. With text posts, we’re expanding the boundaries of content creation for everyone on TikTok, giving the written creativity we’ve seen in comments, captions, and videos a dedicated space to shine. The company says text creation will be accessed via the Camera page: When you access the Camera page, you’ll be able to choose from three options: photo, video, and text. By selecting text, you’ll be directed to the text creation page, where you can type out the content of your post. TikTok is also adding various ways to enhance text posts: Upon reaching the

100 Email Marketing Statistics Every Business Should Know

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Email marketing is a powerful tool for businesses, allowing direct communication with customers and prospects. Understanding the impact of email campaigns is essential for shaping effective strategies. In this comprehensive article, we’ll explore 100 email marketing statistics that every business should be aware of. Understanding the Power of Email Marketing: An Overview 1. In 2023, there were 4 billion daily email users, and this number is expected to rise to 4.6 billion by 2025. 2. 37% of brands are increasing their email budget. 3. A majority of marketers using email leverage mobile-friendly emails as part of their marketing strategy. 4. Welcome emails have a 91.43% open rate . 5. The most effective triggered email types for e-commerce brands are cart abandonment emails and welcome emails . 6. Welcome email read rates are 42% higher than the average email. 7. 84% of B2C welcome emails successfully reach inboxes worldwide and have a 23% read rate. 8. Segmented emails drive