Thanks, Mom

My mother couldn’t have known that the name she chose for me well before the dawn of Google would be one of my best online marketing tools. But it is.

All you have to do is type "ilise" into the Google search field and a full 8 of the 10 results on that all-important first page link back to something about me or one of my books. Someone people say that’s good self promotion, but I call it luck. And I have to give credit to Mom — and Uncle Irving (it’s a long story).

In last Tuesday’s Wall St. Journal, there was an article about the growing importance of having a unique name so that you can be easily found when someone Googles you. Apparently, parents are choosing their babies’ names based on how well they Google; adults are using middle names and adding initials to stand out and come up first in the search engine rankings. (Read the whole article here.)



* This article was originally published here

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