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Showing posts from January, 2025

Market Your Business With These National Days in February

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National holidays can be a fun and timely way to market a business. There are lots of February national days that may be relevant to various businesses. Here’s a look at some things on the calendar this month. Why should you market your business in February? It’s generally beneficial to market a small business all year. But here are some specific reasons to keep your efforts going during February: Pick up during a slow time: Many consumers are still recovering from the holidays and spending lots of time at home during February. They may need an extra push to patronize your business. Stand out among your competition: Since many businesses are slowing down this month, there may be less noise from your competitors. Use the opportunity to get your business in front of your target audience. Take advantage of gift-giving occasions: Valentine’s Day is one of the most popular February holidays. People often buy gifts for loved ones, so it’s perfect for business...

Sites to Find Free Music for Videos

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Music is an indispensable element that elevates the emotional impact of videos. For video producers, finding the right soundtrack can make or break their projects. In this article, we’ll explore 15 valuable resources where you can discover free music for video projects, helping you captivate your audience without breaking the bank. The Importance of Background Music in Video Production Music holds immense significance in video production, particularly on platforms like YouTube. Music should be a big part of your strategy if you’re learning how to use video marketing. Thoughtfully selected music tracks can transform an ordinary YouTube video into a captivating experience, enhancing emotions, setting the tone, and keeping viewers engaged. Whether you’re using an animated video maker or shooting your own content, there are music options for nearly every type of content. In this digital landscape, the right background music becomes a powerful storytelling tool for cont...

How to Create a Business Email

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A business email is an incredibly important tool. It helps you keep your personal life separate instead of mixing it all together, and it looks more professional overall. Using business email addresses, you can create a better customer experience for others while also keeping things organized. There are plenty of free business email account options available for you to choose from. In this article, we’ll look at some of the best free business email address options out there and how to get started. How to Create a Business Email Address The steps to create a business email address will vary depending on the email client you are using, but the process tends to be pretty straightforward. Here’s how to create a business email address: Purchase your domain name and sign up for a hosting provider, or opt for an email service. Create your business email address, which can include generic email accounts such as contact@yourdomain.com or hello@yourdomain.com. You can also set ...

How to Start an Email List

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Need a little convincing about the importance of email marketing? Seventy-eight percent of online business marketers have seen a bump in email engagement over the last year. That’s a good enough reason to read this blog post on how to start an email list. Let’s jump right into starting and creating that list, shall we? How to Start an Email List in 10 Simple Steps Starting a good email list is the first step to a successful email marketing campaign. Put one together using the following steps. Step 1. Understand Your Target Audience Making sure your emails are targeted to the right people is critical. Tracking your email list analytics can help. If you already have an email list and customer base, take a look at the demographics of new subscribers. Checking your competition’s social media posts works, too. Also, you can ask for direct feedback through interactive polls or surveys on your website and social media platforms. This action will help you understand yo...

Productizing a Creative Service with Lidia Varesco Racoma

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If you’ve been wanting to productize your creative services, Episode 518 of the  Marketing Mentor Podcast is for you.  In it, Lidia Varesco Racoma , a brand strategist, designer and content creator who specializes in non profits, shared: What she learned from her dad about running a business How she chose her niche And how she has productized her branding services for non profits I loved helping Lidia early on to organize her resources into what is now,  The Essential Non Profit Branding Toolkit”     "The Essential Nonprofit Branding Toolkit helps you clarify and strengthen your nonprofit’s brand, ensuring it resonates with your audience and reflects your mission. This toolkit guides you through defining key elements like your audience, voice, and mission using seven easy-to-complete worksheets. Perfect for nonprofits just starting out, or those struggling with inconsistent branding and messaging. BONUS: Includes a 30-minute coaching session with Lidia." If you...

518 Productizing a Creative Service with Lidia Varesco Racoma

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If you’ve been wanting to productize your creative services, Episode 518 of the  Marketing Mentor Podcast is for you.  In it, Lidia Varesco Racoma , a brand strategist, designer and content creator who specializes in non profits, shared: What she learned from her dad about running a business How she chose her niche And how she has productized her branding services for non profits I loved helping Lidia early on to organize her resources into what is now,  The Essential Non Profit Branding Toolkit”     "The Essential Nonprofit Branding Toolkit helps you clarify and strengthen your nonprofit’s brand, ensuring it resonates with your audience and reflects your mission. This toolkit guides you through defining key elements like your audience, voice, and mission using seven easy-to-complete worksheets. Perfect for nonprofits just starting out, or those struggling with inconsistent branding and messaging. BONUS: Includes a 30-minute coaching session with Lidia." If you...

Affiliate Programs: High-Commission Options in eCommerce

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Affiliate marketing programs offer opportunities for you to monetize your blog, website, or social media handle while exploring various passive income ideas . By joining affiliate marketing programs, you can earn income through commissions for driving traffic to a company’s website and receiving a commission on any purchases made. With it, you can actually make money with little effort by simply inserting tracked affiliate links into the text of your blog or website. To get started, all you need is a captive audience and an affiliate program that allows you to earn commissions on new leads or purchases produced when readers click on the links. Over the years, affiliate marketing has been popular among part-timers, bloggers, podcasters, and influencers as an additional source of revenue. As a marketing affiliate, you can earn quick money by recommending products and services to your followers. This business model also allows you to generate revenue without the need for a large u...