Productizing a Creative Service with Lidia Varesco Racoma

If you’ve been wanting to productize your creative services, Episode 518 of the Marketing Mentor Podcast is for you. 

In it, Lidia Varesco Racoma, a brand strategist, designer and content creator who specializes in non profits, shared:

  • What she learned from her dad about running a business
  • How she chose her niche
  • And how she has productized her branding services for non profits

I loved helping Lidia early on to organize her resources into what is now, The Essential Non Profit Branding Toolkit” 

 

"The Essential Nonprofit Branding Toolkit helps you clarify and strengthen your nonprofit’s brand, ensuring it resonates with your audience and reflects your mission. This toolkit guides you through defining key elements like your audience, voice, and mission using seven easy-to-complete worksheets.

Perfect for nonprofits just starting out, or those struggling with inconsistent branding and messaging. BONUS: Includes a 30-minute coaching session with Lidia."

If you've been wanting to productize your creative services, use Lidia's as an "excellent example" and start with these baby steps: 

  1. Pull together all the content you’ve created.
  2. Organize it and find a thread that runs through it.
  3. Then start researching the market to find out what it needs that your resource could provide. That’s the foundation you build your products on.

That’s what’s worked for Lidia and I’m sure it will work for you too.

Want to know more? Just listen here (and below):

 

And if you like what you hear, we’d love it if you write a review, subscribe here and sign up for Quick Tips from Marketing Mentor.



* This article was originally published here

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