Hype Isn’t My Thing - But This is Real!

Would you believe me if I told you a friend made $100K in 20 minutes? 

You know I hate hype. And I don’t hang around people who make hyped-up income claims.

So when my friend, a costume designer I met 40 years ago, told me she made $100k in 20 minutes, my ears perked up.

It was very out of character for her - as it is for me to say this to you! 

But when she explained what happened, I realized she was describing something I call compounding.

And it was the perfect example of my new favorite tagline: "It's not a pipe dream if you have a pipeline.

You see, my friend has been building her network and refining her expertise for over 40 years.

She now has one very big customer – a company you’d surely recognize – and for one of their very popular shows, this company orders more than 50 pieces of one garment at a time.

She takes the order, writes the specs, tells her team what to knit, and collects the money.

Each garment costs $1,800, so you do the math!

“My ship came in!” she told me.

No, I thought - that’s compounding.

You may think of compounding in financial terms: when your money earns money over time. 

You don’t just grow what you put in, you grow the growth.

But compounding applies to marketing, too…

Each small marketing action you take makes the next one easier and more effective. Each one reinforces all the actions that came before it.

In fact, everything compounds – your actions, your network, even trust in you and what you do.

So we could say that compounding is the antidote to feast-or-famine – but only if you keep doing your marketing.

How do you keep doing your marketing, even when you don’t “feel like it”?

Rather than relying on willpower, you need a plan made up of things you will actually do.

Small daily, weekly, and monthly actions. Or what I am calling for 2026, your "micro-marketing plan."

In the next Quick Tip, I’ll spell it all out for you, so stick around!

Watch me expound on compounding in the “Best Bits” from our last “Office Hours” for the Simplest Marketing Plan here:

Then check out the amazing sketch of our session by the fabulous Antonio Meza:

And before I go, I just had to share this comment from a brand new Simplest Marketing Plan member:

Congratulations on your potential new client, Evelyn!

There’s still time to get this year’s Simplest Marketing Plan - and join us in our monthly Office Hours gatherings all year long. Join here.

That’s all for today. Thanks for reading.

* This article was originally published here