Google’s AI Overviews killed 58 per cent of publisher clicks. Now it is adding a ‘Further Exploration’ section to bring some back.


Google has a publisher problem. AI Overviews, the AI-generated summaries that now appear at the top of search results for a growing share of queries, have been correlated with a 58 per cent reduction in click-through rates to the websites whose content those summaries are built on. Penske Media has filed an antitrust lawsuit. The […]



This story continues at The Next Web

* This article was originally published here

Comments

Post a Comment

Popular posts from this blog

Custom Reusable Shopping Bags Featuring Your Business Name and Logo

Image
Reusable shopping bags are becoming more and more popular as an eco-friendly alternative to plastic shopping bags. As a small business, investing in customized reusable shopping bags can be beneficial in several ways. For one, you’re providing your customers with something useful. Plus you’re getting eyes on your brand, as your reusable bag makes its way around. And, of course, you’re doing kindness to the environment by cutting down on plastic waste. Some sellers will print full-color logos, while others offer one or two-color logos. Some will only print text. Some bags are traditional tote-style bags, while others are drawstring bags or merchandise bags. In other words, there are lots of options available out there, and it can be a bit overwhelming. We took some of the guesswork out of the equation for you by searching Etsy and Amazon for the best places to get custom reusable shopping bags featuring your business name and/or logo. Tips for Getting Customized Reusa...
Read more

34+ of the Best Affiliate Marketing Programs That Pay the Highest Commission in 2023

Image
Affiliate marketing programs offer opportunities for you to monetize your blog, website, or social media handle. By joining affiliate marketing programs you get paid through commissions for driving traffic to a company’s website in exchange for a commission on any purchases made. With it, you can actually make money with little effort by simply inserting tracked affiliate links into the text of your blog or website. To get started, all you need is a captive audience and an affiliate program that allows you to earn commissions on new leads or purchases produced when readers click on the links. Over the years affiliate marketing is popular among part-timers, bloggers, podcasters, and influencers as an additional source of revenue. As a marketing affiliate, you can earn quick money by recommending products and services to your followers. In this article, we will cover the best affiliate programs that will help you earn solid commissions. Want to know more about content production c...
Read more

20 Halloween Ads to Inspire Your Own

Image
Halloween is a spooky yet festive season and for many the highlight of their fall. But Halloween isn’t all about ghosts, goblins, trick or treating and jack-o’-lanterns. The Halloween season is also a prime opportunity for a successful marketing campaign. Halloween advertising is a great way to engage target audiences and boost sales ahead of the pivotal holiday shopping season. Benefits of Halloween Season Advertising Halloween isn’t just for kids. The holiday is now a commercialized season in which potential customers of all ages actively participate each year. Even a small business benefits from marketing with a Halloween theme, including gaining the following advantages: Attract new customers – Halloween touches a massive market. According to the National Retail Federation, more than 95% of Americans planned to make a Halloween-related purchase in 2021. Engage clientele – Your customers are naturally enthusiastic about the Halloween season, and...
Read more