Life & Business Lessons on Turning 65

It’s my birthday this week! 🎉 I’m turning 65 and giving you 65% off the Simplest Marketing Plan! Go here now to save big. 

Don't feel like reading? Listen to this issue here. 👇


I have to say, I can’t wait to turn 65.

I love getting older - really! I just love it.

With age, I get clearer on what’s important, care less about what anyone thinks, and see how little actually matters. I love to say, "who cares?" and then move on to whatever’s next. Plus, I've always valued simplicity, and that gets easier too.

What’s gotten better for you over the years? Share here.

Of course, as I get better, so does my business. 

For one, I’ve built in more time for myself. And I want to spend it doing what matters most to me: passing along what I’ve learned.

First, by building spaces for people to help each other grow personally and professionally.

Someone did that for me long ago and it was life-changing. Now I get to do that for you.

It's the essence of Marketing Mentor.

Second, through content marketing (BTW that’s one of the 3 tools in The Simplest Marketing Plan – I hope you’re using it to pass along what you learn, too). 

Have you noticed how I’m making my content both richer and available to more people? It doesn’t take much extra effort to do this.

In fact, your ideas will stretch much farther if you draw them out over multiple issues of a newsletter, for example.

I see so many people with younger businesses drop an idea as soon as they share it – thinking you have to come up with something “original” and/or “profound” every single time. (Not!)

Here’s a business secret I’ve learned over the years: No one is paying attention!

In fact, the only way to get people to remember what you say is to repeat it over and over. 

In the last few months, did you think, “I can’t believe she’s talking about unshakeable trust again!”

Or did it all just feel connected? (I hope it’s the latter.)

So how can you take an idea and expand on it? Here’s how I do it…

How to Expand an Idea:

  1. Introduce it in your newsletter.
  2. Cross-post it to your blog.
  3. Break it into 3-4 LinkedIn posts.
  4. Take a comment from one of the posts and make it into your next newsletter.
  5. Rinse and repeat!

If you do this, you’ll have more content than you need and you’ll never again rack your brain thinking, “What should I write about this time?”

Really, you should be repeating the same few key ideas over and over so your market comes to associate you with those ideas. For example…

Wanna guess how many times I’ve written about “listening to the market?” Here are just a few:

And there are many more where those came from, spread across my newsletter, blog, LinkedIn posts, podcast episodes, and more.

This is what I’ve been calling a “content ecosystem” lately – and you’ll hear more about that soon. 🙂

That’s another benefit of getting older. You realize you don’t need more ideas. You need to trust the ones you already have. Then simply keep deepening and clarifying them and making them better.

Could you do that? (I think so.)

OH! And don’t forget to take 65% off the Simplest Marketing Plan for my birthday right here! 🎁



* This article was originally published here

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