How to Build Your Marketing Muscle 💪

Are you good at marketing, bad at it, or something in between?

It actually doesn’t matter! And I’ll tell you why…

But I ask because I hear so many people say, “I’m bad at marketing” or “I’m good at marketing for other people, just not for myself.”

Which stops them from trying.

Does that sound familiar?

Marketing your business doesn’t require you to be “good” at marketing. It does require something you have a lot more control over:

Strength.

But what does that mean, exactly?

In my recent Office Hours for the Simplest Marketing Plan, I asked what requires strength when it comes to your business. 

Here’s what people said:

I would agree with all of those, wouldn’t you? What else? Share your thoughts here.

The reason I like “strength vs weakness” so much better than “good vs bad” is because strength is something you can build over time - like a marketing muscle. 💪

Here’s how strength applies to the 3 tools of the Simplest Marketing Plan:

  • High-Quality Content - Effective content marketing requires consistency to put your ideas out in the world, even when it “feels” like no one’s listening - that takes strength.

  • Strategic Networking - It takes strength to practice your elevator pitch, get over the awkwardness of in-person events, and show up.

  • Targeted Outreach - Reaching out and especially following up require strength to keep going in the face of the silence we often misinterpret as rejection.

The biggest reason all of the above takes strength is because you have to keep going when you don’t see results right away.

But, as I hope you’ve noticed by now, the more you do it, the stronger you get.

What’s one thing you can do today to strengthen your marketing muscle?

Start by watching the “Best Bits” from the last Office Hours of the Simplest Marketing Plan, below. In it, I share the story of my very first networking event - and the one phone call without which my business would not exist. 

Then check out the amazing sketch of our session by the fabulous Antonio Meza:

That’s all for today. Thanks for reading.



* This article was originally published here

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